Greetings everyone and thank you for all the good test-suggestions I got from Profy.com readers. You gave me a lot of web 2.0 portals to test, some of which were not even known to me.

Lets start off with the most popular and promising web 2.0 business portals in order to satisfy you business users. The upcoming minitests are purely about real business potential, not about the technology behind it.

LinkedIn.com

You all probably have heard about LinkedIn. It started a few years ago with only 30,000 users and now has over 7.5 million. Probably half that number are unique business users.

Its’ portal lets you write your profile in a user-friendly way and helps you to find other profiles quite swiftly and accurately. Although you can use it to find people profiles which are related to a business or service, most people will use it to find jobs or (if you are a recruiter) candidates for jobs.

LinkedIn seems to only have ambitions in that specific area, so you cannot find services or products using the same technology which is a shame considering the amount of people who are now on this network. The system also doesn’t match business objectives (like CollectiveX does e.g.) .

In addition, LinkedIn also has the ideology that you ‘should introduce and help each other for free’, so that’s also something we business users don’t want to hear.

The profiling is very much based upon the status of your profile, not the profile itself. What do I mean by that? Well, if you have a big network and a lot of contacts which are connected to your LinkedIn network, you’ll end up higher in the ranking of searches.

You can choose for people with the biggest network or with the highest number of ‘recommendations’. Naturally heavy LinkedIn networkers are using every trick in the book in order to increase their number of contacts and to give each other recommendations to end up high in the rankings. Quality is therefore very relative on LinkedIn, especially since you cannot communicate directly with one another. It only has email options, no IM or Skype integration.

Summary

LinkedIn is one of the best and well known portals for job seekers. It thrives too much on ‘status’, it does too little in helping people in quality of online business and to create quality in personal communication.

It thus is still a long way away from real business and business objectives. It has a promising basis in the quantity of users, portal interface and user friendliness.

To LinkedIn: please understand the real business objectives of your users, let them make money out of introductions or introduce quality online quality recruitment services if you want to stay in that niche. Add the possibility of sharing photo’s and IM / Skype integration.