Yoono - Instant People Rated Web

Yoono is an online service where based on your web surfing, sites get suggested to you by other users in the community. What this allows is a way to get the related sites quickly. While that is its primary function, it also

• tells you what other sites might interest you when you’re viewing a web site
• finds other users who have a particular web page in their favorites
• lets you synchronize your bookmarks between computers
• and is also a feed reader

Because its main aim is to promote website discoverability, you can’t help compare it with services like Sphere and StumbleUpon, and while it compares favorably with the earlier, I find it inferior to the latter.

1. It has a moving ticker of suggested websites, and the animation is annoying to me.
2. I am not a fan of toolbars. Most of them take up too much screen space. Stumbleupon managed to address that by slipping into the existing browser menubar. I’d like to see the same here.
3. It doesn’t feel very personal or polished. What StumbleUpon has is a very user focused community, where Yoono differs is that it feels like it’s focusing on the bookmarks rather than the users.