BlogBurst: A 180-Degree Turn in Content Distribution

Remember Pluck? The startup originally introduced an RSS reader that competed against many other debuts at the time, and for whatever reason, Pluck was outdone by a lucky few who managed to stay at the top. Well, soon after releasing their original software package to the world, they fled the Aggregator Express and reintroduced themselves as a company offering “social media products.”

Their star child as of this moment is called BlogBurst. While online advertisement networks offer content for distribution on blogs and individually-operated sites, the guys at Pluck ventured out to do the opposite. Some might consider that a sketchy move. After all, how could one rely on a solid stream of content consistent in quality and ultimately worthy of promoting?

Well, apparently to Reuters, it is. Reuters and Pluck have announced an “alliance to syndicate third-party blog content as part of Reuters news and information service.” The press release goes on to explain Reuter’s decision to invest in the reinvented mini-corporation.

This opens a door to many more possibilities in the advertising sector for the future. If Reuters jumps aboard, it means one of two things: either the syndicated news network wants to cover its bases in the Web 2.0 world ahead of its competition, or it sees content and media distribution going full-circle. Predictions aside, it looks like Pluck made some good decisions to ensure a healthy future for itself.