Ray’s Web 2.0 Business Minitests: Youtube Networking
by
on November 20, 2006,

What a hit it is! Youtube.com created an instant success and a whole new opportunity in profiling. You are used to reading about my web 2.0 business networking tests so at first you might be a bit astonished by my assessment that it is also a web 2.0 networking and business tool. That is because you know Youtube as a provider of short web videos, and you are right, it is but it can do a lot more for your business.
Imagine this: it is November 2008 and you have just logged into Google Earth. Going to your region you are searching for a web 2.0 professional who can help you streamlining your business from web 1.0 to web 2.0. Google Earth will not only give you the geographical location about those specialists in your neighborhood, it will also provide you with short video’s and other profile information. And yes, the videos will come from YouTube and Google video. By looking at the chosen profile you will also notice that this specialist is a member of a ‘networking group’. Clicking on it will show you the location of the other group members in both Real life and in the upcoming Google Life environment… Well isn’t that exciting?
Summary
Youtube is one of the most exciting links for adopting a successful web 2.0 or a web 3.0 strategy. It is by no means complete, but it gives you a level of profile watching which is uncompared to other web 2.0 business portals and marketing tools. It doesn’t enable business or business services though, it is purely a marketing tool.
| Key-web 2.0 factor | Points (1-10) | Remarks |
| 1) Manage and view profile |
10 |
Video, viewing other people is the human way to do it |
| 2) Manage contacts |
4 |
It is not meant to do that but you can manage Same Interest Group contacts |
| 3) Communication options |
3 |
Just broadcasting, marketing no interactivity |
| 4) Effective business use |
9 |
Splendid marketing tool |
| 5) Growing potential |
9 |
If integrated with e.g. Google Earth |
| 6) Money making potential |
7 |
Depends on the strategy Google will choose |
| Total |
42 |
Verdict: Hype, simple, free, good as an essential link in your web 2.0 or web 3.0 strategy |
Got any ideas for tests or do you want strategic / consulting advise?: Have a look at my profile Regards, Ray
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