Best Practice for a Web 2.0 Professional: Marketing Specialist
December 08, 2006 |
If you are a marketing specialist you’ll find lots and lots of web 2.0 tools which you can use in your business. There are options available to help you in finding information about your customers and target group, establishing connections with useful people, managing your contacts and projects online and in other activities. In the Web 2.0 era it would not be wise not to benefit from at least some of the tools. Which ones are a ‘must’ and add real value to your business, which ones are nothing but a waste of time?
I have made an overview for you in which I mention some good tools which are beneficial to your business.
| Action | Do | Don’t |
| 1) Network | - Create a large network first using easy tools. On Myspace you’ll find same interest groups which you can target. - Dealmaking managers can be found on LinkedIn. |
- Spend too much time building a quantity in your network first. - Send emails. Try to get personal and contact your client using Skype or VOIPbuster. |
| 2) Find strategic information about your customer / target group | - Find out which customers are in the strategic changes. Search intelligently using Netvibes. | - Simply Google or look at company’s website |
| 3) Call for free, lower my costs | - Use VOIPbuster. | - Use phone. |
| 4) Broadcast your message | - Create a same interest group on Myspace, Yahoo Groups and broadcast your message by blogging. | - Send emails. |
| 5) Blog effectively | - Broadcast your message by blogging. Use well indexed online media to promote your Blog. | - Use your company’s website to publish your message. |
| 6) Payment to third parties | - Use Paypal, it’s insured against fraud and it’s the standard. | -Give your Visa / Master / AE card numbers away. -Use banking tools for international payments (way too expensive). |
| 9) Manage your contacts | - Use Plaxo.com. Make separate folders for individual clients. | Manage your contacts one at a time, by hand |
If you want to have a tailor-made advice, please contact our administration to find a Profy.com consultant who can help you with your specific question.
