Online Video Properly Supported by Investors

We can definitely say that online video advertising marketplace booms. During the last year the market surged 82.2%. eMarketerpredictsthat in 2007 online video ad spending will grow 89% faster than last year and will reach $775 million. These bright prospects are supported by the key metric releasedby online video solutions provider Klipmart: online video ads are four times more efficient than any other online ads and can even compete with traditional TV advertising.

So new investments into online video marketplace do not even surprise us. Yesterday one of the leading IP TV providers Brightcoveannouncedthe completion of a major round of private financing for $59.5 million. The investment is provided by a group of companies, including new investors as well as existing ones.

New investors bring new opportunities (besides the money, of course): further support of The New York Times Company will strengthen Brightcove's position in providing Internet TV services to news and information companies while partnership with Transcosmos Investments & Business Development, being a leading online media and technology company in Japan, opens the exploding Japanese Internet video market for Brightcove.

Brightcove enables content owners to publish their content online, broadcast it, manage sales of video ads, etc. In other words, Brightcove empowers its customers to build their own TV Channels - with the only difference that the channel is broadcasted in the Internet. It is almost a show business for everyone - and Brightcove customers range from major media networks to video bloggers. And if you have a camera, you will be able to monetize this virtual "show-business" for everyone: you can charge users for watching your content and use advertising. What adds extra value for you is that creating your channel will be free: Brightcove will receive a commission. So why don't you join and enjoy all the advantages?