AdKafe – Spelled Wrong – Just Wrong
January 30, 2007 |
AdKafe.com announced the launch of a new service where consumers design the ads for marketers. The innovative site allows users to create designs that will benefit both marketers and designers. According to the release, designers will have direct access to the creative minds of the world.
The service brings ad seekers and ad designers closer by utilizing the power of collaboration on the Internet. Companies seeking advertisements benefit by tapping into the world's creative minds and make purchases only after viewing competitive designs. The ad creators benefit from the new platform to display their work and sell their designs at their own price.
AdKafe is owned by a company called Anuncio Media LLC. I attempted to find out more about Anuncio, and was only directed to several interesting feelers put out by the company to find help for their press releases. It looks a little like they should have gone with their own version submitted to MarketingProfs.com, as the one you are reading is about half as informative.
AdKafe Gets Stinker Award
Of all the sites I have reviewed, this one looks to have had the least aforethought and development. The idea behind the site is pretty sound, but conflicts in where they are from and where they are going are obvious. Further investigation just turned up some basic data on the company, but GoBigNetwork did have a few finances on the company. Evidently the company was founded in 2006 with about $2 million. The data at this site has Anuncio Media LLC out of Storrs, CT, and the company is listed under advertising.
The company looks to have solicited help from Amazon Web Services solution forum in the area improving their Alexa rank and, and as they put it: “to strategically improve the ranking.” The site looks as if they should have spent more time adding content than looking for press and free SEO.
I suppose it is a good thing that people can start companies on a shoestring and get free press out of it. By the way, free is a relative term, as the site clearly charges $5 for ad solicitation and $10 for the “super dooper”solicitation (which was spelled wrong). Some of the press inquiry actually looked better than the site. Their quest for help to one of the agencies mentioned Web 2.0, which is about as close to the term as they are going to get with this type of development.
I hate being critical of sites. I am a positive person, and look forward to great things from Web 2.0. If this company had two million dollars, they should have given it to me, I could at least have added some ads of my own to the site and written a passable press release. Web 2.0 should not be a term just to put a site into the game, but rather something to aspire to. Aspiring means to attempt to reach something, and requires a little more than just throwing a rock in the ocean to make waves.
