Market of Video Ringtones Is Emerging?

Video content is expanding vigorously - it can be found both on hard drives of our computers and on video sharing websites online. Evidently, the next stage for it should be going mobile. Only recently we mentioned Mobrl - mobile video website for users to share videos via their cell phones without their PCs.

Vringo - the new service among those officially launched at Demo 2007 offers a new way to enhance your mobile experience. The idea is rather simple: as Vringo user you choose what video clip will play on your buddy's phone when you call him or her. So with Vringo and your own imagination you will know how to amuse your friends.

So how does it actually work? Well, first of all we need to clarify one thing: you will need to have your friends among Vringo users - being their alone does not make any sense at all. Besides, it is necessary to have Vringo software installed on your phone.

The website already has a nice collection of video ringtones (Vringos): both user-generated clips and licensed content. Sure, you will need to pay if you want to use some of the licensed clips.

It is also possible to upload your own videos instead of using those already available: you can use your computer or your cell phone to do it. After receiving a Vringo from you your buddy will be able to forward it to someone else.

But we still need to test the application - currently you can only join beta testers but that must not last for long. So we'll have to wait and see. But what I find particularly interesting is capacity of video ringtones market, given the impressive $5 billion global market of ringtones.