Out of Their Own Big Mouth

24-7PressRelease – February 16, 2007 – On Valentine's day bigmouthmedia and Global Media finally integrated the two companies for a match made in …Well made in the UK, which I suppose is heaven to my pals on those beautiful Islands. So now Global is part of bigmouthmedia and all their UK and USA clients will now be under the bigmouthmedia banner.

Global Media is one of the premier web marketing companies that have been focused on Continental Europe and Asia. Bigmouthmedia is the leading search agency in the UK and offers paid search and search engine optimization. I guess we know where we will be going in this article huh?

The new partnership brings together approximately 200 employees from London to Seoul, and the company has plans for additional offices strategically located across the globe.

Bigmouthmedia is part of the Global Media Group which is a leading digital marketing agency based in the UK, Mainland Europe, Asia and the United States. The company has over 300 clients in sectors from SME's to global brands. The company offers a range of marketing services leveraged (like forced but kinder) to offer clients maximum returns for their online investments.

The company was founded in 1997 by Steve Leach and Heather Luscombe. The company now has offices in Edinburgh, Manchester, London and New York. Some of the company's clients are British Airways, MTV, Barclays, Tesco and Hilton. Global media has 7 additional offices around the globe and counts AOL as one of its biggest clients.

Where do I start? You all know I love Web optimization companies, as they have provided me with so much since 1995. I want to play nice, at least to start off. Both of these companies are excellent at what they do, and their web sites reflect the thousands of hours of optimization bigmoutmedia is so famous for. The combination of these two giants in the marketing world will no doubt bring new found vigor to their valued client's Internet aspirations! There, how was that?

Now for the cons of SEO and optimization companies. Let's just look at the list of things that bigmouthmedia does for its customers from their own web site:

• Keyword analysis – this is not so bad
• Competitor analysis – just business
• On-page optimization – still within reason
• Deep site optimization – hmm
• Valuable link building – here we go
• Solutions for non-search engine compatible sites – must be page ranked 5,000,000
• Solutions for catalogue sites – perhaps making them appear relevant to other searches?
• Brand protective approach – Your guess is as good as mine
• Fast, manual search engine submission – maybe walking into Google?
• Optimization for a re-brand – Why not, everything else is optimized
• Position reporting – naturally

There is more, according to the site itself the company states that: "Ambitious SEO campaigns also need ground level support. We foster web communities around your brand and utilize social search. We actively encourage blogging of a positive message around your brand, using sites like Del.icio.us, Digg and Reddit to generate a groundswell of support which boost your listings to new heights."

You guys are smart, I don't have to tell you what all that rubbish (well actually it is true rubbish) means. Here we are in an effort (even though sometimes a nebulous one) to improve the web. We want to make it honest and excellent, with user generated technologies and cutting edge interconnectivity. A web where the bottom feeders are where they should be and where the cream rises to the top right?

If you look at the next partial list of what bigmouthmedia does, perhaps it should be clear who is cluttering your searches with sales ads.

Fast, high ranking, effective "qualified" traffic (people who will buy), widespread (deep tagging), aimed at marketplace dominance, ambitious and etc. Did any of you notice something missing? Quality content is where? In fact there are only a couple of things these guys say they can do that have anything to do with a quality web site for you to view.

The Global Media site offers some really great communication tools and business solutions and the site is very sharp too. The bigmouthmedia site took 45 seconds to load on my 4 mbs connection (maybe it is a busy day at my ISP). I think load time is an optimization goal isn't it.

I tell you guys, I can't wait until we finally get a collaboration of Web 2.0 innovators to reverse this trend. I wish a few really great innovators would create a place where SEO would have to revert to making strikingly wonderful pages for you and me to enjoy and shop on. The day is coming; I know most of you can't wait.