April 18, 2007 |
Mochila is about to unveil a cutting edge Multi-Media player to accentuate their already impressive suite of solutions for buyers, users and sellers of content. With the addition of AdMatch channels and their new player tomorrow, Mochila has positioned itself on the razor edge of Web 2.0 innovation in content syndication and marketing.
Profy received an invitation to attend a video conference with Mochila CEO Keith McAllister today to preview a unique and innovative addition to the Mochila arsenal of user tools. Mochila is the first global marketplace for audio, video, photo and print content that can be syndicated and/or acquired based on “complete” supply, demand and preference.
Mochila has partnered with a very impressive list of companies from print media to online news networks. Mochila lists over 330 blue chip international media companies as providers and consumers of content from Hearst Magazines, Scientific American and AP to MSN.com, MSNBC and Vibe Media Group. The list is literally too long and exclusive to either list or do justice to them all.
Today's news represents the obvious culmination of efforts by Mochila to create the most comprehensive and effective syndication and content marketplace since Google Adsense. Mochila not only targets large media outlets with advertising tools, but the company is particularly positioned to create an impressive market for everyone who either needs media content or wants to sell content. Let me rephrase that. “Mochila is the content syndication and marketing mall for everyone from Wall Street to your street, anywhere in the world.”
AdMatch is a unique service that allows Web publishers to acquire the Web's best content for free while earning revenue from highly relevant advertising. Mochila's service brings trusted publishers and content owners together in a highly secure and flexible environment. Mochila has partnered with 24/7 Real Media, Quigo's AdSonar and TACODA® in order to facilitate AdMatch Channels.
AdMatch Channels are feeds based on user definitions through an exhaustive number of control variables available to users. Mochila users can identify any number of customized channels and display them either as badge widgets or block contents in the body of a website. Revenue is earned from advertisements on the channels and the article. Mochila is working on adding video and photo channels shortly to complete this aspect of their tool box.
The AdMatch Player is a branded multimedia device that allows members and end consumers to view video, photo slideshows and read articles. The player also allows publishers to create a highly relevant browsing experience for their end users. Search filters determine which content and sources a Web publisher wants to display from Mochila's vast store of worldwide rights managed content that now counts 3,905 organizations.
Mochila's AdMatch Player launch tomorrow will feature content from AP, Red Herring, Vibe Media Group, Ford Models and many more blue chip partners. Mochila has left no stone unturned in providing a thorough and potentially groundbreaking opportunity for both content providers and consumers. Effectively, they have linked the world in a way that puts media moguls into contact with virtually every scrap of media content available.
Web 2.0 Take
In a media syndication and revenue gathering sense, Mochila represents the first completely customizable model for monetizing the media world. That is big talk I know, but Mochila has tailored their service so that any user can include or exclude every aspect of their media model. Is it Web 2.0? My readers know how touchy I am about advertising, so let me say it like this: “Mochila represents perhaps the most innovative and controllable service combining advertising, content and revenue yet released as a startup.” That being said, Mochila is almost scary in its potential to monetize and disperse media!
Keith McAllister guided us though the tour of Mochila's UI, which was very complete and sharp. My sense about the service initially was that I could become filthy rich with all the media and content I personally have created. Seriously, the service only needs one thing (which it may actually already possess unbeknown to me), and that is the ability to tailor the advertisements to Web 2.0 standards. If users have the ability to make these ads “soft” for their constituents, Mochila will be nearly perfect as an ad/revenue tool.