April 19, 2007 |
MySpace is apparently branching out to challenge Digg and Netscape in the News Arena. MySpace News will bring the news to its huge audience with essentially the same user recommendation capabilities as Digg and Netscape, but unlike these sites will scan thousands of web journals and news sites. The new service appears to be aimed at solving all the problems not solved by either Digg or Google and Yahoo! in the news realm.
MySpace, like Google, will allow publishers to exclude items from the site and according to an article via AP and Yahoo! News the new service will also help drive traffic to the news sites that the stories originated from. The service is expected to debut as in beta using technology developed by Newroo, a service owned by News Corp.
It looks like MySpace is continuing on their quest to be the world's largest online one-stop-shopping mall, and this can't be good news for Digg especially because of the shared demographic there. I guess I would term this news as "Battle for the Hog Wallows", as most of you know my opinion on the two most effected entities MySpace and Digg. As a matter of actual strategy the wisdom of the move is quite obvious and it is really surprising that more posturing like this is not taking place elsewhere.