riffs: All Your Social Reviewing in One Place

I started to get social networking fatigue a long time ago, yet I have friends who keep asking me to sign up for more sites. They want to know what movies I like on Blockbuster or Netflix. And sure, there's I Heart Movies, but then you also get questions about what software you recommend. What your latest purchases are on iTunes. And your del.icio.us bookmarks. And your book recommendations. And I no longer remember where I have accounts nor what I'm supposed to recommend there.

Enter riffs, a service for people like me who are as sick of having 467 social recommendation sites as they are of having to use every IM client out there to keep up with everyone. Using a similar Javascript-y interface that many of the social polling sites use, you can vote on absolutely anything from the latest White Stripes album to a hammer. Vote thumbs up or thumbs down on absolutely anything; if it isn't already in the riffs database, you can add it yourself, because the whole site is really a very pretty wiki. Add your riffs, which expand on your vote, tag items for social searching, let riffs search your recent iTunes playlist and make purchase recommendations, chat about favorites with other like-minded users; they've covered just about any base you could think of.

If there was some sort of API that connected with services like Netflix and Amazon and anywhere else I might be reviewing my purchases? I could see myself living on riffs, I can even include my riffs on my blog as soon as I figure out exactly what they want from me, eliminating the need for 64 widgets to share what I'm reading or listening to in my sidebar. I couldn't get riffs to connect to my blog, but once I do, I may just give up talking to friends and family on the phone or in person. They can read my blog and check my riffs if they need to know what I'm up to.