August 08, 2007 |
As I am sure you already know, viral video is all the rage on the internet. It is all about sharing and embedding your favorite video content into other sources such as your social network profile or a blog. Now, bloggers have an all new place to catch the latest videos… but this time, they are not comedic or user-generated. They are news and current event videos.
Today, the NewsMarket, launched VideoCafé, a new service that will give bloggers the ability to embed video from leading companies in their posts. With this service, bloggers will now have practically the same ability as other media companies to acquire free video content to provide for visitors. The first round of videos available on VideoCafe are from Google, AOL, Dell, and Intel among other major companies.
Bloggers will be able to obtain video by retrieving the video embed code for the content, similar to the method used on YouTube as well as other viral video communities. The player will be able to play content either directly on a blog or by downloading the content using VideoCafe's delivery system. The NewsMarket has announced that, currently, the service will run as a beta and will be available on an invitation-only basis.
"VideoCafé meets the rising demand for video from bloggers looking to increase their relevance and influence by providing multimedia content to their posts," says Shoba Purushothaman, CEO of The NewsMarket. "As our video archive has grown, we've seen a sharp increase in requests from bloggers for access to the content. We now have new capabilities in our technical infrastructure designed to support the needs of bloggers who are keen to be able to link to and embed video within their posts."
As of now, The NewsMarket receives 30,000 requests per month for video clips from the global news media alone, and they expects to receive similar traffic from bloggers who use the service. All video clips will be free to journalists and bloggers.
According to the press release, the service will generate revenue "from the organizations that want to ensure access to their content as part of their communications and marketing strategies."
With internet video as popular as it is on the internet, I am sure this service will succeed. My only concern deals with the invite-only status. Isn't the main point of viral video to share with as many people as possible? I think the service might be hindering itself by limiting access to only a select group of bloggers. Who knows? Maybe The NewsMarket wants to start out by building a buzz (similar to Joost and Pownce) by getting everyone interested and slowly letting more and more people in.
Also, it would be nice to see a way for bloggers to join in on the money-making process. After all, they will be the one's doing the primary promoting of this service and the content that it provides. That's just my opinion though, as a blogger. Who's with me?
If you get a chance to test VideoCafe out, or if you have your own thoughts, be sure to share by leaving a comment.