Metacafe Launches Facebook Application

MetaCafe, the 3rd largest video site in the world, has just launched their Facebook application. Now, Facebook users can search through all the videos on MetaCafe, share videos with friends, see what is popular (both within your network and on Metacafe), and leave comments.

This application also makes use of MetaCafe's new user channels feature, which allows anyone to create, update and promote their very own video channels on Metacafe. This will allow users to subscribe to their favorite channels, which are more likely to have content that suit their tastes and interests. It does not, however, seem to have a way to display your custom user channel on your Facebook profile. Perhaps that will come with a future release.

If you want to upload a new video to MetaCafe to include on your profile or share with others, you will have to log directly onto MetaCafe.com, because the upload feature is not available from within Facebook, not to mention the fact that the Facebook app does not integrate with your MetaCafe account, if you happen to have one.

Functionality of the MetaCafe Facebook application includes the ability to share videos with any number of friends and the ability to add clips to a playlist which is then displayed on your profile.

Overall, the MetaCafe application seems useful, but still needs some modifications. I know that MetaCafe is a video community that is still growing, but YouTube is bigger and could probably be more interesting on Facebook, as it has a much larger library of videos.

Despite this, I do recommend this tool and I commend MetaCafe for their work on it. The purpose of viral video is to share and keep the videos spreading, which is exactly what MetaCafe's Facebook application should help to do.

If you do happen to be a fan of MetaCafe, this application is for you.