Amvona Launches Discovery - An Innovative Media Search Engine

There are so many search engines on the web now that people are probably finding search engines by using search engines. But most of these search sites utilize a very basic algorithm to gather content, with Google, Ask, and Microsoft's Live being the biggest exceptions.

Today, in an effort to expand the abilities of online search, Amvona has launched what they call a “revolutionary” new media search engine known as Discovery, as part of the Amvona 720 social shopping and social networking community.

This new search engine, which is in beta status, is built on a patented and proprietary search algorithm, which allows users to have detailed control over results. Is it enough to stand out from the pack?

With Discovery, users are provided with 12 variables (8 for unregistered users) to fine-tune search results for either photos or video. These variables are presented as sliders, and users can boost or lower the influence of variables including popularity, views, category, freshness, comments, member location, and 6 others. This is intended to give each individual user complete control over their own results.

“We are very excited about our proprietary innovation,” said Greg Lemelson, amvona® 720° founder and CEO. “This is one of many new features coming through the pipeline, and I urge everyone to take the new Discovery ™ search engine for a test drive.”

Discovery and Amvona 720 are also intended to enhance the functionality of Amvona’s free photo sharing application known as Corridor, which has also received upgrades with this news.

I would definitely say that this concept is innovative, but I wouldn't exactly call it revolutionary, or even a search engine for that matter. It does not have a search box where users can enter a query and then modify the results, which would make more sense. All it has are the sliders to determine what seemingly random results you receive.

I am not so sure that Discovery will stand out or even make an imprint in the search business, but it is worth a look, because it does show what is possible and what can be done to take searching further and make it more personal.