Quarterlife: New Internet Television Series Set To Debut In November
by
on September 13, 2007,
Back in the day ? last spring, to be more precise ? we brought you a bit of news on a certain serial production created specifically for MySpacers. It was a project (later deemed a success by it?s creators, I might add) called ?Prom Queen,? and had quite a bit of publicity going into its debut.
Today, another MySpace exclusive had its announcement. This one?s called ?Quarterlife.? The synopsis is fairly simple: Young twentysomethings ?struggling to find their way after college.? But unlike the swift emergence of ?Prom Queen,? don?t expect to be seeing the new series show up this week or the next. You?ll need to wait ?til November rolls around before you get to see what the new one?s all about.
Which is surprising (in the sense that it?s disappointing), considering anything to do with the Web and content creation is kind of, sort of, almost instant. November?s two months away. Two months. That?s definitely not an instant by any measure.
Anywho, the series is expected to be a popular attraction on the social network, what with production team headed by none other than Marshall Herskovitz and Edward Zwick, two celebrated Hollywood filmmakers. (Do the titles ?Blood Diamond? and ?The Last Samurai? ring any bells?)
The BBC today reported that ?Quarterlife? was first conjured as a pilot for the ABC network in 2005, but was declined by company execs and shelved by Herskovitz and Zwick. After sensing the ?possibility? of taking an independent route on the Internet, the duo resurrected the concept of the show.
They have signed a revenue sharing agreement with MySpace based on per-stream advertising calculations as well as involve product placement throughout the series. The show?s creators have also made it clear that they would have the right to publish the content on their own, non-MySpace-affiliated website, 24 hours after each episode first ?airs? on the social network.
Most unusual about the production is the way in which episodes will be divvied up to conform to the video-clip format many viewers on the Web have grown accustomed to. As was similarly practiced with the ?Prom Queen? series earlier in the year, ?Quarterlife? episodes, originally thought to be shown in standard one-hour time slots, will be sectioned into six segments each, with each individual segment being shown each Sunday and Thursday night on the MySpace TV portal. In effect, this theoretically elongates the series even further than would be so if it were broadcast via a traditional television outlet. But if there emerges viewer dissatisfaction with the schedule, changes can like be quickly, almost immediately made, as is the case with most any IPTV creation, particular those as well-financed as ?Quarterlife,? so one should have little consternation about such issues, if any.
“Quarterlife” is set for debut on November 11th, 2007 on MySpace TV.
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