September 26, 2007 |
It focuses on 4 scrolling map "heatmaps":
- Attention: Average time page area was viewed by the visitors who saw it.
- Visitors: Number of visitors who viewed this page area
- Total time: Total time all visitors viewed this page area
- Pageviews: Number of pageviews recorded at every area on the page
It also records and analyses several links, such as:
- Hovers over Links: Number of mouse hovers (the percent of total hovers)
- Hovers to Clicks: Percentage of mouse hovers that click
- Time To Click: Average time from page load to click
- Hesitation: Average time from beginning of hover to click
- Avg Hover Order: Average order the link was hovered over by visitors
Pretty cool, huh? By knowing this data you can place advertising in areas frequently seen, placing more ads on the pages frequented more, see what pages your visitors like/dislike, etc. The plans range from being Free (100 recordings/week) to $99/month (100 recordings/day). Not too bad considering you can make really good money by understanding your visitor's actions better.
Here are some screenshots if you're not interested in signing up just yet. The numbers in the gray box are the metrics mentioned above:
There are also similar services like this: CrazyEgg (doesn't track mouse movement though), TapeFailure, RobotReplay – all of which say they record visitor's anonymously, and don't record passwords entered. However, when I checked my ClickTale account I noticed I could view any particular user's activity and also view their IP address (which anyone can easily track down with using the proper software). Although they say they don't record passwords, they certainly could very easily…along with credit card and other secure information too!
One must agree though that these services are quite new and they have really good potential to better serve your members and advertisers. However, is the idea of recording EVERY movement on a website worth it?
This post was written for Profy iPhone competition by Mark D'Souza, recent graduate with a Bachelor of Applied technology degree in Software development. He loves technology and tries to be an adopter of it (if it's not too expensive).