Don’t Just Sit There - Razoo!
by
on October 15, 2007,
Razoo, a new goal oriented community for causes that raises awareness and promotes positive action. The public beta allows caring people to create or join causes they deem worthy. This is not a new concept but this is one of the best efforts out there for "actually" doing something good and being effective. There is no shortage of worthy causes in the world, but all too often there is no hub or tool to take action - Razoo is aimed at solving this problem.
Cause Groups
Creating or joining a cause essentially creates a group that acts individually and collectively toward set goals. Each cause gets its own blog and actions/goals that users can impact. Users add data and information like links, images, video, stories or text, acts, goals and blog entries. The site reminds me of a Facebook for altruism. Razoo is a very interesting development in that its vision is based on the dynamic for good in people.
Tools With Purpose
Razoo has essentially taken Web 2.0 tools and function and applied social networking toward people's passions. The site is quite inspiring and really simplifies how people can affect change to a large degree. A good example to use might be the fact that I can write a great blog post here - and thousands of people may see it and want to do something. However, there is not much utility here or on any blog to actually do anything other than head off in one's own direction. Razoo puts the gist of an effort and the ability to ‘act' right in front of the user.

Take action page from Razoo
Conclusion
Razoo is a great development with its heart in the right place. There are others in this venue like Carebadges and others, but none of these combined or refines the effort like Razoo has done. It is about time we had more developments that are beyond simple entertainment and shuffling of data. Razoo and sites like it can put some "can do" in what is the greatest tool in the world. We love video, music, games, communication and a host of other activities, but think about it - there are other songs playing out there that need our attention. Maybe Razoo can inspire a new breed of development that will add some balance to our activities.

Here's how on Razoo









