SuperPages.com Launches Video Advertising For Businesses

Recently, online yellow page directory SuperPages has been conducting a trial run of embedded videos in business listings in a group of test markets, in order to help both businesses and consumers.

Today, Idearc Media has announced a successful trial and the national launch of SuperPages Video, which has been developed to allow "small-to-medium-sized businesses to communicate the uniqueness of their products, services or business environments."

Businesses who opt to use this new advertising service will have either the option of submitting an existing video to SuperPages to be added to their listing, or they can have a video professional come out and record up to an hour of footage to be turned into a 30 or 60-second ad.

Advantages of internet video advertising over traditional television advertising are a much lower cost and the fact that the web ad will be available 24 hours a day, seven days a week, whenever a consumer may need to view it.

Consumers making a large purchase, seeking a service provider or using a business for the first time often look for evidence that a business is trustworthy and provides high-quality service. Superpages Video communicates the uniqueness of your product, service or business environment.

Several example video ads have already been added, such as one for La Hacienda Mexican Restaurant in Lake Stevens, WA.

"We received such great reception from small businesses for video advertising in the Seattle, Los Angeles and the San Francisco Bay areas that it made sense to roll it out nationally," said Eric Chandler of Idearc Media. "Our local sales force and Internet sales channel are now selling the product across the country."

According to a June study by the Online Publishers Association, 52 percent of web video viewers ended up visiting the web site or making a purchase after viewing a video ad. Furthermore, an Idearc user satisfaction survey of SuperPages revealed that 75% of visitors say that they definitely plan on contacting the business they find on Superpages, while 50% of those actually plan to purchase a product or service from that business.

It appears that SuperPages has really done their homework and kept up with the ever-changing trends of the web to provide what is best for both businesses and their consumers. If recent findings follow through, SuperPages should have a very hot new service on their hands that businesses will definitely want to take advantage of.