FeedM8 Mobile Publisher Network Experiences Major Growth
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on October 17, 2007,
The mobile web is quickly surging in popularity, as the recent launch of AdSense for Mobile and resumed Firefox mobile development have shown.
FeedM8, a unique service that converts RSS feeds into a mobile-friendly format, is now the latest to experience the rush to go mobile first-hand, having announced that its publisher network has seen a massive increase in member sites, having added 1,000 new websites within the last 30 days alone.
The Toronto-based company officially launched the service in August 2007 and it is somewhat of a mobile equivalent to FeedBurner, and is now home to several high-profile content providers such as Reuters, The New York Times, and ESPN, among numerous others.
FeedM8 works by using a patent pending technology that creates several phone-model specific versions of a website through the use of RSS and web content in real time. According to the homepage, “this delivers optimal speed, presentation, usability and content quality across mass-market handsets such as Motorola RAZR, business oriented handsets such as the Blackberries, and high-tier handsets such as Apple iPhone.”
Beyond mobilization, FeedM8 also provides the ability to monetize mobile feeds through advertising. Earned revenue is shared with content publishers and full analytics and in-depth reporting are included.
“The dramatic rise of FeedM8 Publisher Network can be attributed to its simplicity and scalability,” said Ivan Yuen, Co-founder of FeedM8. “Publishers can get a mobile site up and running in minutes while powerful customization allows the publisher to easily maintain brand consistency with their wired web site and print publication. FeedM8 is clearly the best and most efficient offering in the market.”
Recent addition Chic Today has been especially pleased with the results FeedM8 has provided. “We chose FeedM8 as our partner because of its effectiveness in distributing web contents onto mobile devices worldwide while maintaining our brand image,” said Simone Biffi, Chic Today's Editor-in-Chief. “Through FeedM8's global network, Chic Today readers everywhere, from North America to Europe and Australia to Israel, will now be able to access the hottest news and trends in an instant.”
Other satisfied content providers have also mentioned the simple setup, consistency with existing look, and rich media experience available from the FeedM8 Publisher Network as plus points for the mobile service. FeedM8 definitely seems to be on track towards their goal of mobilizing the web.
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