November 18, 2007 |
“Utterz, be herd.” Personally, I find that phrase sounding like a bad pun that only a slow on the uptake city slicker could appreciate, and I mean bad. Would the program be any better? Utterz, in their own words, “is the first way you can instantly blog your experiences, thoughts and ideas, anywhere, using all the capabilities of your mobile phone. Utterz mashes together the voice, video, pictures, and text you call or send in and creates an 'Utter' that can immediately update your existing web pages on sites like Blogger, Facebook, LiveJournal, MySpace and more.”
After logging in and completing my profile, I discovered that in keeping with their barnyard theme I now had my own private stall. No, mention of fresh hay and water though which left me feeling cheated. Then again, as Utterz states, “It is powered by cows on treadmills.” That would explain the lack of fringe benefits.
I then advanced to give the inner sanctum, or should I say barn, for a flash tour to get the feel of (the) Utterz before settling down to some serious dissecting. (I am slowly realizing that it is almost impossible to avoid a pun, while trying to write a serious article such as this was meant to be)
Enter the colour scheme, take two steps backward and grab your sunglasses because the bright orange/yellow and hunter green permutation is blinding. Having reached this juncture I found my resolve not to like this program, based on first impressions, slowly dissipating as I delved deeper into Utterz, with my sunglasses on of course. Utterz was methodically drawing me inward to examine every detail, as my fascination grew.
To my admiration, I discovered Utterz defiantly has something for everyone; as I clicked its Channels header; from Topic of the day, Autos, Comedy, Movies to Sports and Technology, to name a few. However, the sector that really got my attention was, “The Lab”.
The Lab, to my chagrin, was void of bubbling beakers and a Mad Scientist with his trusty sidekick, Igor, trying to revive Frankenstein. Rather it provided some full flavoured choices for creating connections and widgets for such programs as Twitter (still my all-time favorite), WordPress and Blogger, to name a few. Utterz also provides the capability to update your Facebook profile, instantaneously.
Have a question, Utterz has planned and provided a list of questions and answers under their highly visible “Faq’s” icon, or you can just hoof it over to the “Blog” and read some helpful hints from Cowlisto and others in the herd at Bessie’s Barn.
Warning, Utterz may become additive!
Q: "I'm totally addicted to Utterz! What do I do?"
Utterz: "Keep using it! The only way to overcome the addiction is to tell all your friends about Utterz and to keep using it!"
Note to self. “Start creating a bigger email contact list!”
Utterz has completely altered my initial opinion by 360 degrees. No longer do I see it as a program with a name based on sheer stupidity. My first impressions were of mockery on one's intelligence based on both the name and the logo. Once I inspected it further, as a member, I went from utter (no pun intended) disgust and revulsion to outright laughter and a deep respect. I still chuckle about all the barnyard names, however.
It was near to completion of this article, that the lights finally came on as I realized that Utterz had hit upon a fun way of interacting and updating your feeds and social networks. Further more they have stepped outside the box by using a very outrageous name, puns included, and devised a marketing plan that works. Based on the latter, I have to give them credit for having the moxie to go with such a name as they did and to continue to use it without any hesitation; it works like a charm.
I could write pages about Utterz and 99.9 % of it good based on not only personal conclusions, after I opened my mind, but also by listening to the utters of such talented individuals as Robert Sanzalone of PacificIT, Robert Scoble, Kris Krug and an unfathomable host of others.
In the case of Utterz, I do not feel the need to wish them all the best in the future, for while they may still be in beta I feel their future has already arrived as they continue to expand and bring good product intermingled with hilarious barnyard humor to the fore.
In closing, I just want to leave you with an introduction from the head bovines at Utterz in their own self-defined style and publicly apologize to Utterz for such a harsh introduction, I have since been pasteurized.