Startup AdReady Dreams Big About Things Small (And Medium-Sized)

Does the name AdReady ring a bell? No? Well, if all goes as planned, in a few years it will. For everyone.

A Seattle-based startup that is – you guessed it! – all about online advertising, AdReady wants to be big. Really big. Google big. And it intends to reach such a seemingly unattainable target by thinking small and simple.

Okay, maybe we should clarify things here somewhat. We don’t mean to say AdReady wants to become the next Google. AdReady doesn’t want to dominate the search world. That wouldn’t be a sensible strategy to pursue at present. (Unless it was making purposely-comedic attempt.) Rather, it hopes to make itself into the next Google Ads - albeit with lots more color. It wants to make the manufacture and distribution of graphical spots a wholly uninvolved and elementary process.

For all. You. Me. Everybody. Or, you know, at least those that which to advertise something or other and want to show more than that boring ol’ text stuff Google’s managed to get mega-rich off of.

The basic idea is to provide clients (of which it hopes to have many, many, many) some templates with which to construct their rectangular sales pitches, and “eliminate (any) financial and technological barriers” that typical come part and parcel with most existing big name graphical ad networks.

AdReady’s creators claim that big brands and agencies mostly have free reign over display advertising, and believe that a focus on smaller entities currently unable to option consultations and deals with star firms will be a policy that garners massive profits as the years progress – much the same as both Adsense and Adwords have done for Google.

Now, whether AdReady can position itself as a company whose reach and influence are remotely close to that of the present master distributor of Web ads is clearly a vast leap to consider. Nonetheless, is it possible? If the startup plays its cards perfectly and manages to strike a viral nerve in the advertisement world, perhaps. With some especially smart moves and a good bit of luck, it could gather enough business within a relatively short timeframe to grant it broad notice.

But that’s more or less in the best of circumstances, so we’ll really just have to wait and see what comes of the budding outfit as it further navigates its way about the market’s open waters.

What do you see in AdReady’s future? Boom? Bust? Something in between? Share you comments below.