Link Until You Turn Blue - AdaptiveBlue

Back in October I did a review of the AdaptiveBlu's Smartlinks widgets here on Profy. Back then I found the service to have great potential and evidently I was correct. Alex Iskold and the team at Adaptive have expanded the capability and depth of the widgets, which are even now being applied at a rather viral rate by bloggers and site owners. While not a complex tool, Smartlinks is proving that not every great innovation has to be rocket science, but rather intelligent and useful.

Smartlinks to Stuff
There is certainly no shortage of bookmarking or link tools on the Web, but narrowing these services to the best can reveal some of the most fascinating utilities we have seen. Smartlinks, like Diigo and a few others, is actually one of the “smartest” applications of advanced linking creativity out there. Sure it needs some refinement, but this will only be accomplished with the most effective transitional metamorphic avenue we have found - user feedback. This is what Alex and company are doing even now.

There are currently two types of Smartlinks that can be applied by the user; Personal - which can display Netflix Queue, Amazon , Wishlist , Last FM , and Automatic - which can show services like Amazon Best Selling Electronics, the New York Times best selling books and recipes from Epicurious . In the end the possibilities are rather limitless. Each item in the widget has its own Smartlink which shows a description of the item and allows for quick access to relevant information about books, music, movies, stocks (cool), recipes and much more.

Perhaps Smartlinks' smartest widget - stocks

Conclusion
As I mentioned in my previous review, these widgets are exceedingly customizable and super simple to install (a big plus in my book). Smartlinks' newest widget (Netflix) is so popular that it is featured on that companies blog site. The only negative I found with Smartlinks originally was the rather limited number of services available and this aspect is quickly disappearing. For Web 2.0 companies reaction to user needs and feedback is the symbol of success and longevity for many and AdaptiveBlue is definitely one of the best 2.0 services out there in this and many regards. Keep going BLUE!