Archive for March, 2008

Verizon Wins 700Mhz Spectrum

Leslie Poston

The big winner of the 700 Mhz spectrum auction has been announced, and the big surprise for some is that it wasn't won by Google. Instead, Verizon Wireless is the new owner of the spectrum, auctioned off by the Feds over the last few weeks. Some Internet pundits are saying that Verizon was tricked into [...]

Starbucks Plays Ask The Customer

Leslie Poston

Starbucks is tapping into the social web to fine tune its marketing efforts and make its stores more customer friendly. The company has launched an interactive portion of their web site called MyStarbucks Idea. The section offers a few interactive features for devoted Starbucks fans but does little to hide the true purpose – having [...]

Is Web 2.0 Funding Over? Or Just Moving?

Cyndy Aleo-Carreira

There's been a story today that virtually every blog has been tiptoeing around but not addressing, except for Drama 2.0, but we know how much he likes to rub our noses in any possible popping of the bubble. The story, as Reuters tells it, is that venture capital into Web 2.0 start-ups is slowing down. [...]

Niche Market Holding Its Own: CafeMom

Leslie Poston

With all of the attention on the big names like FaceBook , MySpace , Google and Yahoo lately, niche markets that are doing well keep getting overlooked. One such niche market is CafeMom . This social network aimed at the tech savvy moms online has been gathering momentum since 2006. CafeMom claims that it is [...]

Cult of Personality: What Has Web 2.0 Done to Journalism?

Cyndy Aleo-Carreira

If you pay any attention at all to the tech blogosphere, you'll notice that there have been several recurrent themes lately. One is the concept of A-listers in any community. While Guy Kawasaki shares the CNET study which feels that information has more of a diamond shape than a pyramid, which information trickling down from [...]

Proof That Web 2.0 Doesn’t Have To Be So Serious

Leslie Poston

Most Web 2.0 applications and sites try hard to serve a real purpose, to be useful (with varying degrees of success). That's all well and good, but that means we overlook a slew of them that have the main purpose of being fun, or fulfilling a trivial task to help us have fun or do [...]

Google Launches Another PR Ploy, Er, Google for Non-Profits

Cyndy Aleo-Carreira

Color me jaded. At a time when there seems to be a huge upswing in companies launching to either do good or add doing good to their repertoire, Google wants to jump that train. The problem is that repackaging existing services as a “charitable” idea doesn't really make it as a good will gesture. Today, [...]

How Responsible Are Companies in Global Issues?

Cyndy Aleo-Carreira

New Jersey Congressman Chris Smith (R-NJ) spoke today in Washington, DC at a hearing and compared the present issues regarding freedom of information on the Internet to IBM's alleged participation in the Holocaust. IBM is obviously not loving the press coverage that reminds everyone of the lawsuit of 2001, which ended up being dropped so [...]

LimeWire Tries To Go Legit, Adds Store

Leslie Poston

Limewire is trying to follow in the footsteps of P2P music download cousin Napster by adding a store to its P2P download service. The company says the store will be connected to the P2P service it offers, but does not specify how yet. The music being offered in the store is compatible with all major [...]

CBS Widget Helping Bloggers or Helping CBS?

Leslie Poston

CBS Television has released a widget for bloggers that is supposed to work as an income enhancer for CBS and the blogger in markets where they own the local station. It is widgetized affiliate marketing. By releasing their own local ad widget, CBS has cut out the middlemen like Commission Junction and LinkShare. The early [...]