Strutta Brings Bragging Rights To Home Video

New social media service Strutta gives new meaning to the term “bragging rights”, as applied to home video. If you constantly brag that you are the best at handstands in three counties, Strutta gives you a place to prove it. If you have an obnoxious friend or coworker who won't shut up about how great they are at, well, anything - put it on video and use Strutta to prove them wrong (or right).

Strutta is a fun web site with little purpose beyond having bragging rights to any task you can dream up and put on video, or proving obnoxious people wrong. Even so, I managed to waste an hour on the site watching various people make complete idiots of themselves at various tasks, and voting for or against them as they came up against similar videos. I'm not sure if Strutta holds any purpose beyond plain entertainment, but regardless it certainly offers plenty of that.

According to Strutta CEO Danny Robinson: “Until Strutta, there has not been an organized body online to recognize and honor the most talented individuals in the world. After today, if you claim to be the best at anything but have not won a Strutta to prove it, then the answer is simple – you’re not.”

The videos are sorted by category, making them easier to find for people who don't want to use the Play feature to see a more random selection. Users can use the Strutta interface directly, or they can pull in videos they have already imported to YouTube. Once you add your video, you must add it to a game. Each game has two players, and judges (the viewers) can vote once a day, and may change that vote once if they choose.

Strutta offers features for the statistics happy as well, including a Leaderboard and other ways to measure your success at anything and everything you can capture on a few minutes of video. Strutta even offers statistics and demographic measurements for the games users are playing in, so you can track your winnings (or losings) on a more meta scale. If you are searching for an easy comparison, think of Strutta as the next logical step in home video evolution. First there were the crotch shots and face plants in America's Funniest Home Videos, then there was… Strutta.

In spite of the ease of making fun of Strutta as a concept, there is no denying it is addicting. I know I kept clicking from one game to the next, rating videos. In fact, the interface from one game to the next is almost like Stumble Upon in its smooth randomness. It seems odd to say, but I think the minds behind Strutta may just have a hit on their hands, as they take the fascination we have with other people and turn it into a contest that taps our competitive nature.