Obama Outperforms McCain in Online Campaign
by
on September 04, 2008,
ComScore has just released some interesting statistics on online campaigns performance of Barack Obama and John McCain. The report addresses the first six month of 2008 and takes into account visits to their respective websites, videos viewed, searches for both Barack Obama and John McCain on 5 major US search engines and display advertising efforts of both candidates across the entire web.
The result is predictable: Obama seems to be doing better than McCain in almost all the spheres. But the reason is not all that complicated actually: Obama’s camp simply spends way much more on ads they display across the WWW. While I have no idea what exactly the amounts paid are here, the figures for total ad impressions are very illustrative anyway:
Obama also leads in the number of searches people perform for the candidate’s name: search phrases containing the word “Obama” were performed 4 times more frequently than searches for “McCain” (5.4 million vs. 1.3 million). But I actually can not be sure this one is a positive thing for Obama because oftentimes when people search for something, it means they don’t understand this “something” so when people are so heavily engaged in researching the information related to the candidate, it may be a bad sign instead. But at least it clearly indicates that people will be more likely to visit more sites appearing in the search results for “Obama”.
And this brings us to success of Barack Obama’s official website. While Obama’s site is clearly much more popular since it is visited monthly by 4 times as many people as McCain’s one (2.2 million vs. 583 thousand), here we also see one thing where McCain performs better than Obama - and this factor is video. On McCain’s website videos related to the candidate and his plans receive a very prominent position right on the homepage - hence the result: despite of the much lower number of visitors, McCain’s site seems to be way more efficient in making people consume content there - the number of video views on McCain’s site is almost 3 times higher than that on Obama’s site:
| Site |
Monthly average unique visitors (000) |
Monthly average video views (000) |
| BarackObama.com | 2,178 | 612 |
| JohnMcCain.com | 583 | 2,101 |
These are obviously very interesting figures that can partly explain how the two candidates approach world wide web and it is just another evidence of the assumption that Obama pays much more attention to online audience. It is also this attention that can partly explain why Obama is so much more popular with various social media sites as well.
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Jay
Svetlana Gladkova
Michael Fidler 
SENATOR OBAMA, PLEASE LET AMERICA IN ON YOUR THOUGHTS AND FEELINGS CONCERNING THIS US JUDICIAL INJUSTICE ???
LETS ALL HOPE OUR MEDIA FRIENDS ALSO SHOW AN INTEREST IN REPORTING ON THIS AMERICAN HORROR FACING THESE (TENS OF THOUSANDS) FORGOTTEN AND TRAPPED POORER AMERICANS, AND HOW THIS POSSIBLE FUTURE PRESIDENTIAL CONTENDER HANDLES THIS VERY SERIOUS ISSUE FACING LATINO AND BLACK AMERICAN COMMUNITIES ????
**WITH 80% OF THE BLACK AMERICAN VOTERS SAYING THEY SUPPORT SENATOR OBAMA IN THIS PRESIDENTIAL ELECTION, IT IS ONLY FAIR FOR EVERYONE TO KNOW PRIOR BEING ELECTED OUR NEXT PRESIDENT OF THE UNITED STATES HOW THIS DEMOCRATIC SENATOR TRULY FEELS ABOUT THIS AMERICAN JUDICIAL HORROR CONTINUING TO INFLICT GRAVE HARM ON THE BLACK AMERICAN FAMILIES AND THEIR COMMUNITIES NATIONWIDE ??????
*** WHEN GOD’S FACE BECAME VERY RED ***
THE US SUPREME COURT GAVE ENEMY COMBATANTS FEDERAL APPEAL HC RIGHTS LAWYERS AND PROPER ACCESS TO US FEDERAL COURTS,AND POORER AMERICANS (MANY EVEN ON DEATH ROW) ARE DENIED PROPER FEDERAL APPEAL LEGAL REPRESENTATION TO OUR US FEDERAL COURTS OF APPEAL, AND ROTTING IN AMERICAN PRISONS NATIONWIDE ?????????
**** INNOCENT AMERICANS ARE DENIED REAL HC RIGHTS WITH THEIR FEDERAL APPEALS !
THE AMERICAN PEOPLE ARE $LOWLY FINDING OUT HOW EA$Y IT I$ FOR MIDDLE CLA$$ AND WORKING POOR AMERICAN$ TO FALL VICTIM TO OUR U$ MONETARY JUDICIAL $Y$TEM.
****WHEN THE US INNOCENT WERE ABANDONED BY THE GUILTY ****
The prison experts have reported that there are 100,000 innocent Americans currently being falsely imprisoned along with the 2,300,000 total US prison population nationwide.
Since our US Congress has never afforded poor prison inmates federal appeal legal counsel for their federal retrials,they have effectively closed the doors on these tens of thousands of innocent citizens ever being capable of possibly exonerating themselves to regain their freedom through being granted new retrials.
This same exact unjust situation was happening in our Southern States when poor and mostly uneducated Black Americans were being falsely imprisoned for endless decades without the needed educational skills to properly submit their own written federal trial appeals.
This devious and deceptive judicial process of making our poor and innocent prison inmates formulate and write their own federal appeal legal cases for possible retrials on their state criminal cases,is still in effect today even though everyone in our US judicial system knows that without proper legal representation, these tens of thousands of innocent prison inmates will be denied their rightful opportunities of ever being granted new trials from our federal appeal judges!!
Sadly, the true US *legal* Federal Appeal situation that occurs when any of our uneducated American prison inmates are forced to attempt to submit their own written Federal Appeals (from our prisons nationwide) without the assistance of proper legal counsel, is that they all are in reality being denied their legitimate rights for Habeas Corpus and will win any future Supreme Court Case concerning this injustice!
For our judicial system and our US Congressional Leaders Of The Free World to continue to pretend that this is a real and fair opportunity for our American Middle Class and Working Poor Citizens, only delays the very needed future change of Federal Financing of all these Federal appeals becoming a normal formula of Our American judicial system.
It was not so very long ago that Public Defenders became a Reality in this country.Prior that legal reality taking place, their were also some who thought giving anyone charged with a crime a free lawyer was a waste of taxpayers $$.
This FACADE and HORROR of our Federal Appeal proce$$ is not worthy of the Greatest Country In The World!
***GREAT SOCIETIES THAT DO NOT PROTECT EVEN THEIR INNOCENT, BECOME THE GUILTY!
A MUST READ ABOUT AMERICAN INJUSTICE:
1) YAHOO AND 2) GOOGLE
MANNY GONZALES THE KID THAT EVERYONE FORGOT IN THE CA PRISON SYSTEM. ** A JUDICIAL RIDE OF ONES LIFE !
lawyersforpooramericans@yahoo.com (424-247-2013)