Google Chrome Soon to Beat Internet Explorer. Really?

Yes, you’ve read that right - if the current trend continues, Google Chrome browser will soon have a market share equal or higher than that of Internet Explorer. But don’t get me wrong here: I’m talking about Profy only referencing the stats I see myself in Google Analytics: we have a very impressive number of readers arriving to the blog using Google’s shiny and new browser - and the share is as high as 18.99% for us:

As soon as bloggers have received access to information on Google Chrome usage among their readers from Google Analytics, they started to report data on Chrome’s market share:

TechCrunch - 6.23%

Search Engine Land - 10.10%

Inquisitr - 8.05%

And I have to admit we have the highest figure of all here but I am not actually too excited about it because the only thing this shows is the immense interest in Chrome among tech-savvy audience and the content on Profy about Chrome. I myself tried to be moderate and avoided publishing dozens of posts about Chrome here but it did not change the situation: people arrived here over the previous few days fiercely searching for Chrome. Out of the top 10 search keywords 7 were related to Google Chrome and included “Google Chrome”, “Google Chrome Crash”, “java for Google Chrome”, and “plugins for Google Chrome”, for example.

My understanding is that people installed Chrome after all the buzz around it was initiated, started using it and soon realized they needed JAVA to work and some plugins as well (or maybe some additional information about how Google’s browser should be used). So they started to search for information trying to figure out where to get plugins, for example, - hence they arrive to us using Chrome itself.

I believe the situation must be very similar for other tech blogs as well simply because the majority of us enjoy attention from early adopters mostly. So I believe everyone received some nice traffic from early adopters looking for more Chrome information everywhere - thus you will hardly find any technology blog that has only published, say, one review of Chrome: all the blogs published a few opinions on Chrome and Chrome-related news. Thus I believe searching for Chrome on Chrome itself seems to be the main reason for the splash of Google Chrome usage among tech blogs readers - and listening to what people wanted bloggers have done everything to provide as much content about Chrome as possible.

At the same time some of the mainstream internet users will have a chance of actually avoiding any mentions of Chrome and not many of them will actually download something simply because it is advertised right on Google’s main search page. Here is some stats to prove that: Net Applications has been tracking market share for Chrome since its launch and it shows that the situation is much less rosy than some tech bloggers want us to believe since usage of Chrome fluctuates around 1% of the entire internet population:

My idea is that it is not difficult to get a lot of people on Chrome if you have a lot of content about Chrome. If you don’t and you are focused on more mainstream content, you will probably see the results that will resemble the Net Applications more than the huge figures we report here. I have actually mentioned that Chrome would be the browser for early adopters mostly in my initial review and it looks like I was right with that point. And while Google has all the power needed to promote its browser to one of the top positions, I don’t think the corporation will actually apply serious efforts until the browser is ready - after all, I don’t think Google wants to scare more mainstream users away.