Naughty America Figures Out People Will Pay for Porn Even in a Recession

Of course the unfavorable economic environment will hardly let us see dozens of new amazing startups launched on a daily basis in the nearest few months. But we will be sure to still see startups launched that will have a solid business model which means a specific customer base along with some value to provide these customers with for a fee.

I have already mentioned that I think porn will be one of the things people will hardly stop to consume during a recession when I suggested that Playboy should make a feature for unemployed women in tech soon. What’s more, porn (along with other things like alcohol) can even enjoy increased demand from potential customers since it can serve as a distraction from the endless bad thoughts about the economy and the gloomy future. I am quite sure we will see quite numerous ideas emerge in this particular field and some of them will enjoy popularity and financial success despite the crisis.

And this is where porn production company Naughty America is already making its appearance launching Naughty America Direct, an Adobe Air-based desktop application that looks very much like iTunes - but this one for porn only. The application allows users to choose and buy full-length porn scenes for $1.99. The desktop client is intended for Naughty America to sell its own content, obviously - the scenes that the company currently hosts on a number of different websites. With the desktop application users will get simpler direct access to footage.

In the post introducing the new desktop application for porn Techcrunch offered a code for TechCrunch readers to be able to grab their beta invites. Unfortunately Techcrunch does not display exact publishing time for posts but the very first comment on the post and the comment that mentioned the invites code did not work any more were separated by only 35 minutes which must be an indication of the very high interest (it definitely took less than an hour for all the invites to be gone and my guess is that there were at least 100 invites available for TechCrunch readers since this is usually what startups offer at a minimum). Given availability of free previews for episodes, I don’t really think the application should remain free - such an interest from potential consumers certainly means they could very well offer it on subscription and make even better money off the client itself.