NuConomy Helps Online Publishers See People behind Pageviews

Today we are witnessing public launch out of private beta of NuConomy Studio, a totally new web analytics platform that I myself think of as providing a very different (and better) approach to both tracking your website’s performance and understanding your visitors to produce content they enjoy the most and serve this content to the visitors that will me most interested in it.

The data mining engine of NuConomy tracks what seems to be every single aspect of a user behavior on a website, not only showing what the visitors click the most but also offering information on the nature of the most appealing content with a tag cloud or pointing to the content that a user is likely to leave a comment on.

NuConomy positions itself as a web analytics tool designed for the new generation of the internet taking into account all the latest trends and allowing to measure use of Flash, AJAX, and Silverlight applications, along with traditional aspects like page views, and unique visitors. But what really matters about NuConomy is that it actually helps a publisher understand a visitor’s behavior and engagement providing information on things like comments, ratings, video plays, sharing links, purchases, etc.

What seems to be the most appealing functionality of Nuconomy is generation of short summaries of the most important information that are available online or via an RSS feed. These summaries point to the most important significant changes in visitors’ behavior when browsing the site. I know that many bloggers tend to obsess over their blogs statistics spending enormous time checking their visitors stats and sources of traffic every hour or even more frequently but for publishers that don’t want to spend more time analyzing the stats than actually producing content these insights will provide vital information showing exactly what a blogger needs to pay attention to in a very short and easy to grasp form.

Today NuConomy leaves private beta with plugins for WordPress, Movable Type, Community Server, and dasBlog blogging platforms. This basically means that a publisher using any of these platforms will be able to integrate NuConomy in almost no time and get access to all types of information without any additional costs at all as the analytics tool is free for publishers.

During the private beta period NuConomy team has attracted quite a number of important customers, including Microsoft, Federated Media, Six Apart, Technorati and other well-known brands heavily depending on how well they understand their users. Of course a list of early customers that is this impressive along with a product of superb quality must mean something interesting in the background of the company and it is there with leaders from both Google and Microsoft founding NuConomy and working on the current offering.

I think it is obvious that possibilities for a tool that helps online publishers understand their users better (and in this case better actually means nearly perfectly) are endless with publishers eventually getting tools (based on NuConomy API) that will help them push the right content to the right people and serve ads that will be actually relevant. The only problem I see in it for now is potential privacy concerns of users who may worry about publishers getting to know almost everything they do online - but these concerns can be easily eliminated if the data collected by NuConomy is not associated with any personally-identifiable information about a user. We’ll have to wait and see here but for now I am quite optimistic about the future of this product as this is obviously a tool many publishers will be enthusiastic about using even for a reasonable fee - though NuConomy aims to deliver a superior service to publishers for free.