41% of UK Internet Users Visited Blogs in August
October 30, 2008 |
Today comScore has released a yet another report on the state of the blogosphere audience in one particular country – the United Kingdom. The report proves that blogs are certainly going mainstream with almost 41% of all internet users visiting a blog in August.
The report includes information on the blogging platforms that enjoy the highest traffic and also the most popular stand-alone blogs in the country. Quite predictably, the most popular platform is Google’s blogger – 9 million of people out of the total internet audience of 35.6 million visited this platform and browsed an average of 6 pages.
When it comes to stand-alone blogs, Engadget is the most visited blog for the UK internet users with its audience of 243k people with each of them browsing impressive 13 pages on average.
As comScore uses a number of metrics to analyze a user’s behavior online in addition to simply tracking visits to a particular type of websites, the analytics company has also provided some insights into a portrait of a typical blog reader in the UK. The report demonstrates that a British blog reader tends to be younger than an average internet user and is also tech savvy. What is even more interesting is that a heavy blog reader tends to have a sense of humor and enjoy various sites in the humor category as well.
But even though blog readers are quite numerous in the UK (41% of the total internet audience amounts to 14.5 million people), reading blogs heavily is still something for more technology-aware people. The thing is that frequent blog readers tend to enjoy websites belonging to the categories related to technology, like web hosting and technology news. This must also explain both Engadget and Gizmodo being in the top 5 of the most visited UK blogs.
But there’s a question here: does reading blogs turn a regular internet user into a tech-savvy person or are only those tech-savvy people actually interested in reading blogs heavily. I have no idea here but I suspect it is the blogosphere converting normal people into geeks. What is your opinion?
