BloggerInsight to Help Bloggers Monetize Their Voices in China

Today at the Web2Asia conference in Guangzhou launch of a very promising new project is announced. The project is BloggerInsight and it is intended to facilitate entering Chinese market for international companies utilizing the power and intelligence Chinese bloggers possess. What is important, bloggers in the country are offered an interesting new opportunity to monetize their voices by providing their opinions on the subjects of expertise to BloggerInsight.

It is not unusual to hear that for many international companies it is difficult to enter foreign markets, especially the ones like Chienese which tends to be close-walled and very different in mentality of its players compared to that of Western people. Lack of understanding of the business processes in the company and prospects for this or that business along with difficulties involved in obtaining market intelligence information often prevent many companies from venturing into this market.

And here is where BloggerInsight steps in. Basically what the project offers is connecting knowledgeable bloggers with companies looking for market intelligence required to enter the Chinese market or evaluate opportunities and results. Using BloggerInsight companies obtain the information they need from a community of bloggers who are experts in this or that industry while those experts are compensated for their time and efforts.

Pricing for the market intelligence reports generated by BloggerInsight starts at about $730 but it is understandable that the price will be higher for complex research cases.

I myself genuinely like the idea and I think it is a great way to offer a marketplace where a company could easier seek expert advice from bloggers specializing in this or that field and capable of providing advice for the markets that this company wants to enter or simply evaluates for opportunities available. So I think BloggerInsight can easily serve as a basis for a good startup to scale this idea to multiple nations and local markets - at the same time offering an additional income source to bloggers.