Archive for February, 2009

Advertising Moving Online from Traditional Mediums? It’s Not Online, It’s on Dogs

Svetlana Gladkova

We’ve been talking quite a lot lately about the future of advertising in the current recession and how we still hope that advertisers will restructure their budgets to pay for more online impressions instead of paying for expensive TV advertising that is also told to be more difficult to evaluate in terms of ROI than [...]

Yandex Reports 80% Revenue Growth for 2008

Svetlana Gladkova

It looks like Google model – build the most popular search engine and sell contextual ads alongside search results and everywhere people will want to put them – works perfectly for the Russian search engine Yandex, even if it seems to be less magnificent for Google itself these days. Today Yandex has reported (in Russian) [...]

Social Networks Expose You To More Risks Than Email

Svetlana Gladkova

Computer security is a complicated issue for me as I migrate from love to hate relationships with every antivirus software I use and from the state when I think that I have nothing to worry about even if my computer stays unprotected for a few days (for total incompatibility of the antivirus of the day [...]

IBM: Corporations Threaten Their Customers Even When They Try To Act Nice

Svetlana Gladkova

So you think that if you buy something from a company they will love you for it and will try to make you their best friend for life to ensure continuous sales in the future? You are probably not entirely right as even if they actually love you they may have very unpleasant surprises for [...]