The Best Thing You Can Do By Following Someone On Twitter

How many people do you follow on Twitter? To me the number is huge and I am still surprised to realize how many people I like to track on the web when looking at my Twitter timeline. But even if you only follow a hundred people or even less and have strict rules and principles on who exactly deserves a follow from you and who does not, I think you definitely should make an exception for one particular Twitter user in the next few days simply to make something good to the environment.

The user I am talking about here is @UNEPandyou – the official Twitter presence of the United Nations Environment Program. As you may be aware, the 5^th of June will be World Environment Day and to celebrate the upcoming event the UN Environment Program has come up with an idea for all those millions upon millions of Twitter users: they have basically offered us to help save the world without really investing any significant efforts.

The only thing they want us to do is follow their Twitter account – which as everyone must know is free and takes a few moments only. In return they promise to plant a tree for every new follow they get between now and June 5. The goal they hope to reach within the two weeks is 100 thousand followers – which as we know is more than realistic provided that many enough people will want to spread the word and join the movement.

The @UNEPandyou account now only has a little more than 1,000 followers so there’s plenty of opportunities to grow and I do hope that there will be many enough users on Twitter who will want to join – given that 100 thousand followers will mean 100 thousand new trees planted. So follow them yourself and help them spread the word by posting it yourself, tweeting or retweeting as this looks like the best way to use those several moments it will take you to follow one new Twitter user.