Microblogging Meets Reality TV – Perfect Match

Come to think of it, microblogging is just a natural fit for all kinds of reality TV shows: after all, microblogging has a lot to do with reality TV as everyone seems to be broadcasting their lives to Twitter (and numerous other solutions available as well) as openly and willingly as those people who participate in reality shows broadcast their lives on TV to anyone who will want to watch.

So it seems to be just logical that the two notions were supposed to meet sooner or later - and it will actually happen very soon with the new Hard Reins to Hold US national reality TV show scheduled to launch in the coming weeks that already has a niche microblogging community of its own aimed at horse lovers - the target audience of the show itself.

Their microblogging service is called HorseTweet and it is powered by Shout’Em, not Twitter itself as the name could suggest. You may remember Shout’Em as an interesting service that makes it possible for everyone to create a microblogging community of their one - whatever the topic or the intention for the community.

Shout’Em offers hosted customizable solutions that will fit the purpose of everyone who wants to have a niche microblogging community for a specific purpose but does not want to deal with all the hassle of finding and implementing the right solution on their own servers. Customizable design combined with use of a domain name of your own choice should you so want make microblogging very easy and understandable to every company who wants to deploy a microblogging service for some reason.

HorseTweet microblogging network is intended for all the horse lovers to participate in discussions related to the equine industry and everything related to their hobby. The people behind the community and the TV show expect they will have as many as 10 thousand members communicating here by the end of the year.

The TV show itself is currently in production and will take some more weeks to air so the microblogging community is also intended to help the show gain some initial traction among the real fans of horsemanship. And for now it looks like the idea was exactly the right one as the community already has a number of very enthusiastic users admitting that they have found just the right place to be - among the friends sharing their passion.

It will no doubt be interesting to see how the network built on the microblogging platform will communicate after the reality TV show itself airs and how the two will help each other (or not - though I don’t think there are reasons not to expect them to help each other). But all in all, microblogging is such a perfect fit for reality TV shows that I think it is obvious that we should see more and more shows coming up with similar initiatives and introducing their fan bases to the idea of microblogging.