Author Archive

The Democratization Of Online Advertising

2cworth

In the earlier post, I talked about the “bubble” hype, and the reality from a money perspective; here, I’ll continue with the next driver that I see transforming Web 2.0. I’ve written about the growth of online advertising, and the Long Tail element; here’s where it helps drive a stronger Web 2.0. Personally, I don’t [...]

Web 2.0 Bubble

2cworth

With memories of the dot-com bust still fresh in investor minds, talk about the “Web 2.0 Bubble” is inevitable. Certainly, if you look at the plethora of me-too ventures in the pure social networking space, melt down seems inevitable. Most copy cat options are likely to end up in an internet graveyard, with a few [...]

Discussing Cogmap

2cworth

A key element of the Internet and more so Web 2.0 is how it levels the playing field for smaller players; the power of the community provides significant leverage for even small organizations or individuals to embark on innovative activities. Cogmap interests me for this reason too – it’s a poster child for the “one [...]

The Power Of The Community

2cworth

It’s a little under a month that I’ve been posting here at Profy; and yet, in that short period, there’s been a great deal happening driven by the power of the community. It isn’t just the smaller community of fellow authors; there have been a number of people who’ve shared their views through the comments [...]

Business Who’s Who?

2cworth

One of the good things about blogs and social networking, is the fact that people share ideas, news and suggestions through comments and other interactions – and in the process, give information about their own plans, products and services. Today’s article is based on a similar interaction – thanks to Brent Halliburton, who shared his [...]

Managing Your Money With Web 2.0 – Part 2

2cworth

Maybe scrimping and scrounging isn’t your style. You’d rather be making more instead, to support the kind of lifestyle you want. Start with a good education – college can make a significant difference to what and how you earn. And remember, billionaires like Bill Gates, Michael Dell or Mark Zuckerberg went to college, too (even [...]

Managing Your Money With Web 2.0 – Part 1

2cworth

People love talking about money. (They also love talking about other things, but that’s another story). Put the Internet and Web 2.0 together with that, and you’ve got a lot of money talk! Let’s start with blogs. You’ll find almost anything to do with money and personal finance – hundreds of blogs dealing with this. [...]

Enterprise Bookmarking Possibilities

2cworth

In the previous post, I remarked on business bookmarking as being a new, yet effective way to bring the benefits of social networking to enterprise data. The impact that the PC, networking and the Internet have had on productivity gains is something that most of us are familiar with; yet, I believe we haven’t seen [...]

Business Bookmarking

2cworth

With all the discussion and hype on personal computing and usage trends, many people tend to think of social bookmarking and Web 2.0 as being a “social” thing. Yes, it’s useful for sharing the latest hit video or blog post – but that’s where it ends. However, there’s an interesting sidelight to the information business [...]

The Future of Online Advertising

2cworth

Jason Calacanis has an interesting take on the real story of Web 2.0; he sees the bells and whistles of technology being far less responsible for the growth of Web 2.0, the real driver being the growth in online advertising. Chicken or egg? Jason identifies the factors driving the growth in online advertising a) there [...]