Author Archive

The Democratization Of Online Advertising

2cworth

In the earlier post, I talked about the “bubble” hype, and the reality from a money perspective; here, I’ll continue with the next driver that I see transforming Web 2.0.
I’ve written about the growth of online advertising, and the Long Tail element; here’s where it helps drive a stronger Web 2.0.
Personally, I don’t think that the pure ad supported model is one that any venture should rely on; because that requires achieving scale before you get to a sustainable position. [...]

Web 2.0 Bubble

2cworth

With memories of the dot-com bust still fresh in investor minds, talk about the “Web 2.0 Bubble” is inevitable. Certainly, if you look at the plethora of me-too ventures in the pure social networking space, melt down seems inevitable. Most copy cat options are likely to end up in an internet graveyard, with a few broad based winners, and some niche contenders.
There are three significant factors why the “Bubble 2.0” hype seems overrated - I’ll cover the first one here, [...]

Discussing Cogmap

2cworth

A key element of the Internet and more so Web 2.0 is how it levels the playing field for smaller players; the power of the community provides significant leverage for even small organizations or individuals to embark on innovative activities.
Cogmap interests me for this reason too – it’s a poster child for the “one man with an idea” kind of venture, seeking to leverage on the power of the community; with the objective being to empower the members of the [...]

The Power Of The Community

2cworth

It’s a little under a month that I’ve been posting here at Profy; and yet, in that short period, there’s been a great deal happening driven by the power of the community. It isn’t just the smaller community of fellow authors; there have been a number of people who’ve shared their views through the comments and through email, and in the process helped widen the interaction, spark off ideas, share visions and given this activity a significant boost.
Some of it [...]

Business Who’s Who?

2cworth

One of the good things about blogs and social networking, is the fact that people share ideas, news and suggestions through comments and other interactions – and in the process, give information about their own plans, products and services. Today’s article is based on a similar interaction – thanks to Brent Halliburton, who shared his thoughts on business models, and about his own plans with Cogmap.
Cogmap is an intriguing experiment in business focused networking. If you’ve ever had to interact [...]

Managing Your Money With Web 2.0 – Part 2

2cworth

Maybe scrimping and scrounging isn’t your style. You’d rather be making more instead, to support the kind of lifestyle you want.
Start with a good education – college can make a significant difference to what and how you earn. And remember, billionaires like Bill Gates, Michael Dell or Mark Zuckerberg went to college, too (even if some of them did drop out). Check out the College Search, where you can browse details of over 1,500 colleges – and find others who’re [...]

Managing Your Money With Web 2.0 – Part 1

2cworth

People love talking about money. (They also love talking about other things, but that’s another story). Put the Internet and Web 2.0 together with that, and you’ve got a lot of money talk!
Let’s start with blogs. You’ll find almost anything to do with money and personal finance – hundreds of blogs dealing with this. Start at PFBlogs – that’s one of the leading blog aggregators, pulling together posts on over 700 blogs covering personal finance, real estate, stock investing, debt [...]

Enterprise Bookmarking Possibilities

2cworth

In the previous post, I remarked on business bookmarking as being a new, yet effective way to bring the benefits of social networking to enterprise data. The impact that the PC, networking and the Internet have had on productivity gains is something that most of us are familiar with; yet, I believe we haven’t seen anything yet.
Certainly, the ability to collate large volumes of data, run analyses and have all sources of new data and transactions on a single application [...]

Business Bookmarking

2cworth

With all the discussion and hype on personal computing and usage trends, many people tend to think of social bookmarking and Web 2.0 as being a “social” thing. Yes, it’s useful for sharing the latest hit video or blog post – but that’s where it ends.
However, there’s an interesting sidelight to the information business – Business Information. Like the proverbial iceberg, most of it lies hidden away without too much scrutiny – and the prosaic nature of business transaction and [...]

The Future of Online Advertising

2cworth

Jason Calacanis has an interesting take on the real story of Web 2.0; he sees the bells and whistles of technology being far less responsible for the growth of Web 2.0, the real driver being the growth in online advertising.
Chicken or egg?
Jason identifies the factors driving the growth in online advertising
a) there are more advertisers online today.
b) it’s getting easier to spend money online
c) Google Adsense/Adwords (a huge part of part B above)
d) Yahoo, MSN, AOL, and Google reaching [...]