The engagement is measured by comScore in terms of how much time people spend on social networking websites and how many pages people view on such sites and in Russia the numbers are highest with people spending 6.6 hours on social networks and viewing 1,307 pages per user per month. For comparison, in the US it’s only 4.2 hours and 477 pages.

And it’s not only that: 59% of all the internet users access social networks here. What’s more, I myself know people who are not even internet users yet they do have accounts on social networks. For example, my friend once created an account for her mother on Odnoklassniki because her mother wanted to find her former classmates but her lack of computer knowledge resulted in my friend doing all the communications on the network with her friends for her.

But while all these figures from comScore are no doubt very impressive, no outsider will be able to describe how different social networking is if you compare it to what you have come to know as social networking in the US as people use the tools available in a very different manner. What’s more, some of the tools that are the popular darlings of the international English-speaking community are virtually obscure in Russia with the vast majority of the population not even aware of them.

The first obvious example is Facebook. The top social network in Russia is Vkontakte with its 14 million visitors (and 37 million of registered users - many of them are bots created for spamming only but their number is impossible to evaluate and the network owners do not disclose the information) and it was initially developed as a total clone of Facebool itself repeating everything down to the last interface element. Since Facebook has been changing their interface significantly over the last couple of years, only those who remember how Facebook looked like years ago will recognize the familiar interface but it is still here.

Yet this fact did not prevent Vkontakte from winning many users in Russia (or possibly even helped it) and holding the top position in the social networking field here. So when last year Facebook finally decided Russia (along with its huge advertising rates and numerous users) deserved their attention, it was definitely too late to win users back from the existing market leaders so based on comScore stats Facebook now holds the 7^th position in the market (though to its credit I’d have to say that it is still the most popular international social network here. And the irony is that when some users decide to take a look at what Facebook is, they tend to think that Facebook is a western clone of their beloved Vkontakte.

Another example is Twitter. The thing is that lately Twitter has been gaining popularity a lot among the Russian geeky crowd so everyone in the tech community is already in the microblogging service exchanging messages and playing cool kids overall.

There are now rumors and some evidence (in the form of Twitter emailing some local web companies to ask for support in promotion of the service) that Twitter is seriously considering an expansion to Russia and will soon be localized for the market. There are even plans to talk to the local carriers to arrange for SMS updates as they are in the US and elsewhere where they are available. I have no idea who may be working on the translation itself but I know that many Twitter users here have already begun complaining that the translation will be as bad as what we usually get from web companies for Russia and the words like “follow” and “followers” will be a total disaster when translated to Russian as there is hardly any equivalent in the language at all. If someone from Twitter reads this, I hope they will pay special attention to this issue because making the users unhappy is certainly not something worth doing at all in this peculiar market.

But the most significant difference between Twitter in the US and Twitter in Russia is that the service is nowhere near mainstream here even though Twitter has many fans among geeks. The traditional media here has not even begun sharing the Twitter story with the population of Russia so the vast majority of people here have no idea what Twitter is and what they may need it for. And without the media support I’m afraid nothing will work here because whenever I try to explain Twitter to my connected friends, I invariably fail to properly answer the usual question “Why do I need it at all?”

So we use very different tools for social networking here and we also use them in a different manner but what makes this country the most engaged in social networking? I’d say it is huge media support and clever PR campaigns of the top social networks. The mainstream social networking here began with Odnoklassniki, our own equivalent of Classmates.com and with their impressive PR campaigns. While they did not run TV ads (or at least I am not aware of such actions), they arranged for coverage and mentions of the social network in numerous regular TV shows so everyone suddenly realized they wanted to meet their old school friends - and rushed looking for them on Odnoklassniki.

As my friend’s mother, many people (especially mid-aged) only ventured online for the social networking experience as they all wanted to demonstrate their successes to their friends from school. I remember a very funny situation when I went to a photographer to quickly make a photo for a visa and while this process normally takes some 5 minutes from entrance to leaving with the printed photos, I spent there almost an hour waiting. The reason for this enormous waiting time was a woman in her forties who wanted the photographer to make a very good photo that she could use on Odnoklassniki and the photo was not supposed to demonstrate her age as she wanted to look young for her school friends to be impressed.

So social networking quickly became the favorite pastime for many housewives and office workers who spend endless hours on social networks chatting to their school and college friends. I have no idea what portion of the 6.6 hours per user per month on social networks comes from the office computers, but I have a feeling that the portion is impressive so it is no wonder that many companies now ban Vkontakte, Odnoklassniki and the likes in their offices.

So yes, social networking is a very interesting phenomenon in Russia and is definitely an interesting one to witness but it is very different from the international social networking scene so all the comparisons are pretty difficult to make and the fact that we spend endless hours on our local social networks does not mean that we understand social networking and various social media tools better than people in the US. What’s more, “social media” still does not have any descent translation in Russian and is beyond understanding or knowledge of the vast majority of the population. And people who use Odnoklassniki and Vkontakte in the vast majority of cases have no idea that their activities are named social networking at all.

Today yet another service, ProProfs Polls, is launched that looks like a good addition to the market for a number of new interesting features it offers. I have already mentioned ProProfs here on Profy when I reviewed their tool for quizzes creation as a YouTube for quizzes. Today they are launching yet another tool - this time for online polls.

Anyone can create a poll for free and embed the widget anywhere but the real difference is that ProProfs already has a dedicated community of 120 thousand registered users that you can also engage in your poll to get a broader range of opinions. Of course it is obvious that the large community of people already focused on knowledge and information is a huge help to anyone who is looking to get opinions on some serious topic for a research.

Customization of color themes and sizes for the polling widgets along with integration with popular services like Flickr, YouTube, and Google Maps is also an advantage as these services will enable anyone to produce better looking polls than what you usually get with standard online polls.

But the most impressive part about ProProfs polls is how they provide analytics to their users. All the IPs of people who vote are recorded along with time and location information so it prevents fraudulent votes and enables the poll organizer to get to know broader information on the people who participate in their polls. So for every poll you could understand the results for specific countries so if football is the most popular sport in the world, you will see that cricket is more popular instead in India.

All in all, ProProfs Polls is a good-looking and a very customizable solution for online polls - weather you want to engage the existing community of the site or target your own audience or friends on a social network. So at the very least this tool is worth bookmarking for when you want to tap into the wisdom of crowd yourself.

1.       Paying attention and doing everything that is recommended in all the pop up windows that appear when you browse the web because unfortunately too many of them prove to be dangerous as they disseminate viruses and other malware.

2.       Ignoring Windows updates. This is certainly not applicable if you use a Mac but to many users receiving and installing the updates is irritating due to the huge sizes of files that sometimes arrive and the need to reboot your computer. Unfortunately if you are on a Windows machine, you need to keep in mind that the operating system has too many security holes so you should be grateful whenever Microsoft offers you an update that could fix a thing or two - so ignoring them is certainly not wise.

3.       Opening attachments to emails without thinking. It is quite logical that your antivirus software will hardly protect you of all the current threats as some new threats may arrive right to your inbox before they get known to antivirus teams.

4.       Opening email attachments from people you know without thinking. While you may be certain that your friend will always send you only good and useful items, make sure that this person really sent you something - on IM or on the phone - if the email looks suspicious and not really personal. The explanation is simple as your friend’s computer could be compromised as well. So only opening attachments that arrive from the trusted sources and when you really expect to get something from the person who sends it sounds like a protection enough.

5.       Ignoring the necessity of backups. True, many computer users prefer to think of backups as of something that is necessary for corporations that can lose millions if they lose important information. But if your personal or business files are important to you, backup is the only solution - unless you want to find yourself with a hard drive absolutely empty after a virus attack (this actually happened to me personally a few years ago and I’ll tell you it really felt bad).

6.       Expecting all the peripheral devices to work with all the computers. Of course buying a printer or a scanner should be simple but making sure it will work with your computer and your operating system is wise - unless you want to spend hours returning the equipment and buying new items.

7.       Ignoring updates that come from sources other than Microsoft. Our computers tend to run too many technologies and some of them want to update to new versions to fix bugs and patch holes same as Windows does - so if an update comes from a trusted source and does not look suspicious, chances are you should download and install it as the latest versions are usually the safest ones.

8.       Believing in forwarded emails. Unfortunately you can hardly know if the email you get as forwarded was actually sent from the very beginning so making sure it was authentic will not hurt - especially if it looks a little suspicious to you and prompts you to open an attachment or click a link.

9.       Believing the emails that look like legitimately sent by a company are actually legitimate. Unfortunately too many of us have fallen victims of phishing scams already hoping to actually win millions in sweepstakes or update our account information for PayPal or banking accounts yet people keep thinking that such emails deserve clicking links in them. Here double-checking the domain name of the sender is probably the only road to security (combined with common sense as if you don’t have an eBay account yet are prompted to update it, this email is most certainly scam).

10.   Forgetting about maintenance with the help of a human professional who will make sure your computer works exactly like it is supposed to. (This is what Support.com business is so it is no wonder they insist on it - to me this sounds like totally optional if you have enough computer skills to operate your machine wisely yourself.)

These are quite usual things and I guess many of us are guilty of this or that thing from the list. Unfortunately, there are much dumber things in the world and dropping your computer from the window or pouring coffee over your keyboard are among them. I also have another thing that is probably dumber than anything the guys from Support.com have ever heard of - drying your notebook keyboard with a hairdryer. This happened to one of my friends after he glued a button to his keyboard after a small accident and wanted it to dry faster - as a result the keyboard melted and he was left without any keyboard at all until a new one arrived from the vendor. But these situations fortunately happen much less frequently than things like falling for phishing scams or opening a suspicious email attachment so applying your common sense to everything you do is the only way to keep your computer working for you for years to come.

So OwlRead is quite an interesting result of work of one web developer who is also an avid Twitter user. The idea for OwlRead was born because he had a certain set of requirements to a Twitter client that no existing clients could fulfill. And what do web developers usually do in such situations? Right, they develop the tools they need themselves, secretly hoping their startups will get mass adoption as well and will make the creators rich and happy.

So what is so special about OwlRead that I now think that you should check it out? First of all, it supports grouping of Twitter users. If you follow numerous people (like a few dozens or a few hundreds - I am certainly not talking about those people who follow thousands of users only to get thousands of followers in return) this must sound like an advantage. In OwlRead you can easily split all the people you follow into smaller groups by tagging them (like family, real-life friends, bloggers, news sources, etc.) and read their tweets separately paying special attention to exactly what you want to get at any given moment.

Another good thing is that OwlRead supports multiple Twitter accounts so if you happen to have several Twitter accounts (like a personal one and the one that you update on behalf of your company or your customers), this will certainly be a huge benefit to you - though of course this is nothing special any more as there are numerous Twitter clients already that support multiple accounts.

And the best thing about this Twitter client is that it supports threaded discussions so if you are tired of clicking through numerous “in reply to” links to figure out what the conversation was about, this will certainly be helpful. Every threaded discussion here gets a dedicated page with its own URL which obviously facilitates tracking the discussion and participating in it.

Another nice feature is an advanced mode of posting to Twitter: it provides you with opportunities to choose what accounts to update, weather to use URL shorterners or not, and add special characters to your status update.

Twitter search is supported here as well - and with a nice twist at that: you can easily subscribe to the searches you are interested in (be it some hashtags you want to follow, your name or your company name) and save them in dedicated folders to check whenever you feel like doing so.

Of course the fact that it is a fully web-based application that helps you manage your Twitter presence better than you probably now do can be a limitation: after all, the vast majority of people are quite happy with the original Twitter experience and peacefully stick to it so having yet another browser tab open may sound ridiculous if you already have one open for Twitter. Of course using OwlRead must mean that you won’t keep a tab with Twitter open at the same time but still it seems to be something of a limitation to me.

The interface here was definitely inspired by Google Reader as the developer openly admits himself as he thinks that Google Reader is very suitable for reading news (obviously many people share his opinion so the familiar interface will only be welcome). And all in all, I think it is quite a good tool that can be used by those people who use Twitter as their main source of news and information.

If you are willing to try OwlRead our, the registration is simple and open to everyone: on this page you can enter your Twitter login details to start using the service - and add other Twitter accounts later if needed (OAuth is not supported for now because Twitter simply did not offer it at the time when the developer started working on the project).

This last argument may sounded paranoid yet it is definitely an interesting trend when you see a government actually supporting free alternatives officially. There have been failed attempts to actually do something to turn the trend into reality but they were never a success. Yet today we see yet another example that seem to be more reasonable.

The thing is that authorities of one of the Russian regions now offer Linux for download from their own website. The operating system is also accompanied by various additional applications that should make a user more comfortable in his or her switching to the open-source software.

The thing is that in Russia not everyone enjoys unlimited internet at all so you have to pay for every file you download - and the larger the file, the more expensive it will be for you. This is viewed as one of the limitations that prevent mass users from downloading open-source software and at least comparing it to commercial software to make an informed decision as a result.

And this is the problem solved by this particular move: the authorities that now provide the files for download right from their own servers have made access to such files free or at least much less expensive for the subscribers of the local ISPs so yet another barrier that prevented adoption of free software here has been removed.

I have not heard of any similar plans in other regions of the country but given that it is our president’s official position to support open-source products, I think that other regions will follow soon so Linux will be more accessible to many pretty soon.

I don’t believe this measure will really make many users migrate from their pirated Microsoft operating systems to Linux - after all, it takes more to fall in love with one’s operating system than the fact that it is officially free. But now that we see the governmental position supported with real actions, I think further measures will follow and who knows, one day we could see Microsoft losing its monopoly in Russia.

Via (in Russian)

The Kamchatka peninsula in Russia is told to be one of the most fascinating places on Earth and those who have managed to visit the place are invariably impressed by what they see there - with the famous valley of geysers, active volcanoes and generally beautiful nature.

Unfortunately the most important problem with the peninsula is that, located in the Far East of Russia, it is too hard to get to - both for the Russian citizens and for the foreigners. As you can only get there by helicopter from the mainland, it is also extremely expensive so foreigners seem to be the majority of tourists in the region as they can afford it unlike Russians who usually choose to have a way more cheaper vacation on some tropical island that is more tourist-friendly in terms of affordability.

But very soon Kamchatka - or at least its famous volcanoes - will get much closer to us as it will be possible to watch videos of them erupting online for everyone who is interested.

For now the images of the four Kamchatka volcanoes are available online already but are only updated once every few hours - and only following a user’s request to refresh the images. The situation will change as soon as in August or September as the images of the three out of four volcanoes will be broadcast online and refreshed every minute.

To make this possible, two high-resolution cameras have been purchased and will be installed in the coming months to transfer the images of erupting volcanoes online. The special bonus is that one of the three volcanoes that will be available to watch in this manner is currently active so it must be a particular attraction for everyone who will want to watch it.

So bookmark this page to return to it sometime in September when the promised images are available online if you think that a volcano explosion is one of the most fascinating things to watch - or simply if you have never seen one as this may well be your chance to see it. And remember, a powerful eruption of the active Shiveluch volcano is projected to happen in the nearest future and I hope that the cameras will already be there working by that time.

So it seems to be just logical that the two notions were supposed to meet sooner or later - and it will actually happen very soon with the new Hard Reins to Hold US national reality TV show scheduled to launch in the coming weeks that already has a niche microblogging community of its own aimed at horse lovers - the target audience of the show itself.

Their microblogging service is called HorseTweet and it is powered by Shout’Em, not Twitter itself as the name could suggest. You may remember Shout’Em as an interesting service that makes it possible for everyone to create a microblogging community of their one - whatever the topic or the intention for the community.

Shout’Em offers hosted customizable solutions that will fit the purpose of everyone who wants to have a niche microblogging community for a specific purpose but does not want to deal with all the hassle of finding and implementing the right solution on their own servers. Customizable design combined with use of a domain name of your own choice should you so want make microblogging very easy and understandable to every company who wants to deploy a microblogging service for some reason.

HorseTweet microblogging network is intended for all the horse lovers to participate in discussions related to the equine industry and everything related to their hobby. The people behind the community and the TV show expect they will have as many as 10 thousand members communicating here by the end of the year.

The TV show itself is currently in production and will take some more weeks to air so the microblogging community is also intended to help the show gain some initial traction among the real fans of horsemanship. And for now it looks like the idea was exactly the right one as the community already has a number of very enthusiastic users admitting that they have found just the right place to be - among the friends sharing their passion.

It will no doubt be interesting to see how the network built on the microblogging platform will communicate after the reality TV show itself airs and how the two will help each other (or not - though I don’t think there are reasons not to expect them to help each other). But all in all, microblogging is such a perfect fit for reality TV shows that I think it is obvious that we should see more and more shows coming up with similar initiatives and introducing their fan bases to the idea of microblogging.

As some of you may be aware, LiveJournal is actually the most popular blogging platform in many countries of the former Soviet Union, including Ukraine where he lives. Absolutely everyone who wants to have a voice online should be there - simply because elsewhere people will hardly listen. This is true for everyone - be it a marketing person or a priest as it now turns out.

The priest I am talking about here published numerous posts on his own blog using the language and the arguments that were not acceptable to the church. In addition to that, he participated in various discussions on other blogs supporting the views that were also deemed to be inappropriate.

The reaction from the church is now here as he has been forbidden to celebrate the Mass until he recovers and regains composure enough to behave properly - both offline and online. This is probably the first time that Russia faces a situation like this and so it makes it interesting because the church now has to decide exactly what its official representatives are supposed to do when they make their appearance online.

The official position has already been announced: the internet should be considered as a yet another place where a priest (or any church member at that) can carry out missionary outreach so it is nothing but a tool - and a tool that should be used properly. Of course the power of the internet is immense and the mere number of people who already actively communicate online combined with the numerous tools of self-expression here cannot be ignored any more by the church.

But there are certain problems here. The first one is quoted by the church in their official statement to the Russian news agencies: it is the danger of anonymity. Of course this is a well-known problem of online communications and it is valid for everyone as it is impossible to avoid trolls hiding under their totally anonymous nicks and it is also not that easy to resist the temptation to behave a little like a troll yourself in return.

But where we can easily see reasons for such a behavior for a regular person, when it comes to a priest, things are very different because there are certain standards that you just expect church members to hold to - like being polite and friendly. Of course you also expect priests to be the most obedient people in the world and follow a certain set of rules in their lives - without anyone considering their behavior could be improper at all.

But it looks like this is yet another problem: since the church has only just begun to embrace the power of the World Wide Web, there are probably no rules or recommendations to priests (let alone regular church members) yet for them to know exactly how they should behave online. Yet to me this does not sound like an excuse at all.

After all, why should there be any difference between your online behavior and offline one? I know that under a nick it is very easy to forget all the ethical norms but this is up to every single person to decide whether you respect yourself and people around you enough to treat them with respect online (same as you would have done during a face to face meeting).

But for a priest I think there should never even be a possibility of considering any questionable behavior anywhere because you are not just a regular person any more - you are someone who represents the church right in the society. And of course hiding behind a mask of anonymity and telling things impossible in real life should not even be considered by such a person - even if the church has not developed any certain rules on that yet.

Via (in Russian)

The concept of viral marketing where this simple “spreading the word” can send thousands of new customers to a business, is exactly what has made many companies to notice online communities exist and start planning their own expansion to social media, focusing on tools like Twitter or Facebook.

And of course everyone online has been more than happy to come up with more and more new arguments related to better use of all those numerous social media tools by businesses - with bloggers covering new tips on use of this or that tool and numerous social media gurus, experts, and simply consultants emerging to make money off the desire of the traditional businesses to build a good social media image. Of course we just had to persuade the companies they will benefit off use of social media communities and kept explaining how powerful social media and the blogosphere were in terms of influencing purchase decisions.

But now it looks like there are already voices willing to point out that as good and powerful as social media is, it is still less powerful than the traditional tools that people have grown to rely on for ages - after all, word of mouth is called like this because it is spoken with the real mouth instead of typed on a real keyboard. So the latest research published today points to a very simple fact: social media is still less powerful than the traditional word of mouth when it comes to purchase decisions and customers interaction with brands.

The findings of the survey demonstrate that people use a mix of online and offline tools to research for purchase-related information and quite similarly they use both online and offline communication tools to share their experience - good or bad. But most communications regarding actual experience with a brand still happen offline, not online - weather simply to share one’s experience or to explicitly recommend a product or a service - people actually prefer offline communications.

Basically that means that if a health blogger recommends a new kind of milk, you will probably consider trying it out but it is not really necessary. Yet when your own sister tries this very milk and recommends it to you as a tasty and very healthy product, you will most certainly try it and probably consider switching from your current brand as well - simply because even if the blogger is the authority in his or her circle of people, your family is still the most important authority for you personally.

Of course I don’t expect many such surveys will be published in the near future as these statistics is not really favorable to the multitude of social media gurus and owners of social media sites as well. But I guess no matter how enthusiastic one might be about various social media tools, we should keep in mind that nothing will probably replace the traditional communications in the real world - at least not in the near future. And while viral marketing is much easier online, offline recommendations from people’s friends and family are still what we tend to believe the most - and make our buying decisions based on. So this is what we should think about - and this is why marketers need to figure out how to bring online recommendations offline.

Over the years I would choose a product, use it happily (or not) and then something happens that prevents this product from working (like I forget to renew my license) and then I forget about all the viruses and threats for a while - simply because they don’t seem to exist to me until they damage my computer performance. And of course it always results in one thing: my computer gets infected and I rush to buy a new antivirus solution to neutralize the problem.

After every such accident I become super-cautious for a couple of months maybe but then it usually repeats. I guess for a person who once had the entire hard drive formatted by a virus (that was long ago, almost 10 years now) this is more than careless but all my attempts to be a good girl who values her security failed - for one reason or another.

A few months ago I decided to finally settle on one antivirus. So I made my research and decided to choose Kaspersky - mostly because I try to support Russian developers whenever I can. I downloaded the trial version, installed it, lived with it for a week or so but then realized it totally paralyzed work of one application that is pretty important to me (I use it in localization when I have customers who want to localize their applications for Russia). The conflict seemed to be deep enough and was only resolved by uninstalling both the application and the antivirus - obviously to only install the application again.

Then I decided to try Dr. Web - another Russian solution that does not have a perfect reputation but I told you I was a patriot, right? That was a very bad idea: the trial version that I downloaded left me quite unhappy with the overall performance so I decided not to buy a license but it somehow does not want to be uninstalled and nothing I tried worked for me - even after reading their support forums and doing a number of tricks recommended there it still sits in the background and keeps reminding me that I have not purchased a license key every time I reboot my computer. So for now I try to persuade myself there will be nothing particularly wrong in letting it stay there until I uninstall the operating system (which will probably only come with a new notebook).

Now imagine my excitement over the recent announcement of Panda cloud antivirus - which has two great factors that made me try it immediately: it is free and it works automatically almost without user involvement.

Of course this idea of free antivirus that somehow works somewhere in the cloud yet protects your computer without you realizing it (and submitting information on new threats to Panda in exchange for free service) may sound scary to many but I already rely on way too many web-based applications to be afraid of them (and with my careless approach to protection I think that any protection is better than no protection at all). Besides, I totally adore it when antivirus software protects my computer automatically without involving me in the process other than to initiate an occasional scanning when I feel like doing so.

So I’ve been Panda user since the day of its release and I think that I can admit it now: I am absolutely happy with their approach and their product. It works flawlessly, it finds viruses and threats and neutralizes them, and it does not bother me at all. On top of that, it’s free.

Now I know that Panda is in beta and chances are there are some problems I am not aware of and these problems could even hurt me somehow in the future. But at least for now I am happy and I hope that this solution will demonstrate exactly how an antivirus should work like to other companies. And if at some point they want to charge for subscription, I would not mind that at all because I am always happy to pay for a product I like - cloud or not.

So it is no wonder that I have been thinking for a while about how life-changing this approach may be for the entire computer security industry and how other software vendors will deal with a competition like this - at least when it comes to competition for residential users (corporate users may not be that willing to move to a cloud antivirus).

And now it looks like there’s another company that is willing to change the rules in the market - and this company has all the resources needed to change the market forever. The company is Microsoft itself and the software giant promises it will be launching a free hosted antivirus application (code-named Morro) of its own soon.

Quite logically, this is something Microsoft should have done years ago simply because insecurity of its operating systems has been famous and many of us had our reasons to be unhappy about it. But my question for now is how this idea will change the antivirus software market and how difficult it will be for software vendors to sell their solutions to end users when all the Windows users will already have a free tool readily available.

In fact, it is obvious that Microsoft is actually the only company that numerous software developers that have built their multi-million companies on computer and internet security should thank for the mere fact of their existence. After all, if Microsoft’s operating systems could protect us from viruses and other threats efficiently, who would want to buy dedicated software titles that simply duplicate the features of the operating system itself?

Now that I am a Panda user and I see Microsoft also promising a similar solution of its own that will also deliver real-time protection, I can definitely say I am happy to see this process. At least this sounds like exactly what a lazy home computer user needs to feel secure - something that you can install and configure once and forget about.

Of course software vendors will still keep their corporate customers because Morro is obviously aimed at residential users and will not solve the problems related to corporate networks protection. And corporate networks actually generate those huge revenues for software vendors. But again, it feels good to know someone is willing to protect you somewhere in the cloud - at least if you believe Microsoft is the company you can trust with your protection.