Do you believe in the power of social media? Of course you do if you are reading this post now because people who read this blog are mostly related to the online crowd in this way or another. But the truth is that the mainstream media still make more difference when it comes to promoting a product (even if it is an online service like Twitter) or turning an online celebrity into a world-famous personality that everyone talks about.
Clever PR people do know about the power of social media and they do have bloggers on their distribution lists so that they could send the press releases to the relevant blogs to reach the online audience with the voices of respected bloggers that their readers frequently trust more than some TV anchor who is not even presenting their own opinion and instead often relies 100% on impersonal editors...Do you believe in the power of social media? Of course you do if you are reading this post now because people who read this blog are mostly related to the online crowd in this way or another. But the truth is that the mainstream media still make more difference when it comes to promoting a product (even if it is an online service like Twitter) or turning an online celebrity into a world-famous personality that everyone talks about.
Clever PR people do know about the power of social media and they do have bloggers on their distribution lists so that they could send the press releases to the relevant blogs to reach the online audience with the voices of respected bloggers that their readers frequently trust more than some TV anchor who is not even presenting their own opinion and instead often relies 100% on impersonal editors.
But does that mean that these very PR people have removed journalists working in traditional media (both p[...]
$17 Thousand for a Few Online Hours on iPhone in Roaming
August 17, 2010 |
Russian Village Almost Got Named after a Torrent Website in a Publicity Stunt
August 09, 2010 |
How Targeted Are Targeted Ads These Days?
August 05, 2010 |
If a person knows anything at all about internet business, they certainly know that those numerous web sites they visit every day are mostly supported by advertising - those flashy banners that are everywhere these days. But since no one ever clicks those "You are one millionth visitor, click here for your prize" banners, everyone in the online business knows there's one important thing about ads that actually makes them work: targeting...
Bureaucrats Now Have a Social Network of Their Own in Russia
July 20, 2010 |
So Which One Is Stronger: Traditional Media or Social Media?
July 17, 2010 |
Russian Professional Photography Booming Thanks To Social Networks
July 09, 2010 |
For quite a while I've been watching social networking booming in Russia and it has been a spectacular process here in the country with practically everyone now having a profile on at least one of the two major social networks - Odnoklassniki or Vkontakte. One economic effect of this boom has been obvious for quite a while: many office employees spent huge portions of their time chatting on the social networks with friends and flirting with strangers. It is no wonder that many companies started to ban such social networks in their offices...
Russian Users See Political Reasons behind Suspension of a Russian Politician’s Twitter Account
July 05, 2010 |
Today quite a number of my Russian friends on Twitter are discussing terrible news: a Twitter account of a Russian politician (in fact, working right here in the city of Novosibirsk where I happen to live myself) has been suspended for what seems to be political reasons...
Posterous Offers LiveJournal Migration to All Those Users Still Sticking to the Dinosaur
June 30, 2010 |
As some of you may have heard already, Posterous is currently having a switching campaign offering one new tool to migrate from other platforms and services a day for 15 days starting on the 21st of June. Posterous, which positions itself as 'the simplest publishing platform on the planet', is aggressively adding a ton of new services for new and existing Posterous users to be able to move their current blogs to this platform easily - and to stay there, of course. Today is the day of LiveJournal and I really think that people who get a chance to migrate should do so for a ton of reasons in LiveJournal as a blogging platform...
Android vs iPhone in One Family: Is It a Road to Divorce?
June 22, 2010 |
I can hardly describe myself as an Apple fan: every time I buy a computer, I consider switching to a MacBook but invariably end with something Windows-based finding quite a number of excuses for why I would not do that right now. I have frequently criticized Google here for many things in their politics toward user privacy and their intention to eventually rule physical world in addition to the online one...



