Posts Tagged with ‘ad-market’

The latest news in the never ending fencing match between Google and Yahoo! the latest news is that Yahoo! will acquire the remaining 80 percent of RightMedia for $680 million. Yahoo! has taken it on the chin from Google in the online advertising realm lately but Yahoo! seems determined not to be counted out.
With full control of RightMedia Exchange Yahoo! will solidify their long range plans access a larger pool of sellers and advertisers. Google's Double Click buyout was a real [...]