Posts Tagged with ‘ad-revenue’

Digg Acquisition by Google: It’s Not Social, It’s Money

Svetlana Gladkova

So Google is in negotiations with Digg to buy the social voting site for “around $200 million”. Now what? Of course, a valid question here would be why Google is still acquiring companies offering all kinds of services when it could have been much simpler to build a similar service of their own in a matter of weeks (and there are tons of scripts allowing to launch a Digg clone available already so this is hardly any problem at [...]

Why Are So Many Companies Screwing Up the Ad Revenue Model?

Cyndy Aleo-Carreira

Allen Stern at Center Networks caused a bit of a stir with his post "Do You Compensate Content Creators?" last night and into today. Allen's take on the ad-supported revenue model is that those who read/enjoy/learn from content should demonstrate their appreciation by clicking an ad, since that's how people get paid.
I don't agree, and said so in the comments, but I wasn't able to articulate what I felt was inherently wrong with the online ad model. [...]

Are MySpace, Facebook and Digg Done?

Phil Butler

The latest news from Silicon Valley is that key investors appear to be redirecting their focus. VC entrepreneurs have shoveled untold millions into startups that target primarily teenagers and younger demographics on social networks. Was this a well thought out investment strategy for the long term? I have said many times before that the “numbers” game of MySpace, Bebo, Digg and others is really reflective of migratory users within the same visitor matrix. Here is why I think MySpace, Facebook [...]

We7 - Safe, Legal Music for Web 2.0

Phil Butler

We7 is a new music delivery system that addresses the issue of free music downloads versus the infringement on copyrighted media. We7 uses a new ad delivery system that allows users to download music for free while providing revenue to the artists and focused advertising for maximum insertion. The new startup is now in beta testing and looks to be very promising.
Rock legend Peter Gabriel is stepping up along with tech entrepreneur Steve Purdham to develop and promote the [...]

Yahoo! Buys RightMedia Outright

Phil Butler

The latest news in the never ending fencing match between Google and Yahoo! the latest news is that Yahoo! will acquire the remaining 80 percent of RightMedia for $680 million. Yahoo! has taken it on the chin from Google in the online advertising realm lately but Yahoo! seems determined not to be counted out.
With full control of RightMedia Exchange Yahoo! will solidify their long range plans access a larger pool of sellers and advertisers. Google's Double Click buyout was a real [...]

Running To Catch Baidu In China

Phil Butler

Just who are Google, AOL and Yahoo! chasing in China anyway? Let's take a look at China's top search engine Baidu.com and see who is making all the ad dollars in China right now.
It seems like every day I have the opportunity to report on either a Google blunder in the international market, or some move by AOL or Yahoo! towards capturing a market somewhere. Baidu just reported their first quarter revenue of 35.6 million dollars, up over 100 percent [...]

AOL Launches Web Portal In India

Phil Butler

Good old AOL just launched a Web portal in India that combines IM, email and local content from Bollywood and other media. AOL has set its sights on the ad revenue being gobbled up by competitors Yahoo! and MSN and India's local companies. The online ad market in India is only a fraction of the $3 billion dollar total advertising market there but is growing at a geometric rate.
According to AOL's President Ron Grant, AOL will pay close attention to customers and [...]

Wikipedia - Ads Or No Ads, You Choose!

Phil Butler

Free online encyclopedia Wikipedia is one of the most popular sites on the Web, and Jimmy Wales has operated the multilingual virtual encyclopedia for??6 years without the first ad. If you think about this for a minute the significance of operating one of the world’s most popular web sites without a scrap of adverting for years really sinks in. Who does this kind of thing, governments?
News from Reuters/Yahoo!??today announced that Wikipedia may add some trivia games and quiz programs in [...]

OsoYou - Women’s Social/Shopping Network

Phil Butler

A bunch of gals from the UK are about to launch an interesting and shiny new site focused on shopping and social networking. OsoYou.com will cover the spectrum with topics from celebrity, shopping and style to the habitually cute.
The blog is all that is evidenced so far about the new startup but Mashable reported yesterday that the company just secured $2 million from Brightsation Ventures. Evidently the UK will be the market focus of OsoYou but obviously women in the [...]

Google Versus Micorsoft - Round One

Phil Butler

The scoop of the last few days has been the Google acquisition of DoubleClick for a reported $3.1 billion. This acquisition gives Google access to DoubleClick's advertising software and their relative position with Web publishers and ad constituents.
DoubleClick works ad displays for sites like MySpace and AOL. The most significant aspect of this deal, beyond the $3 billion price tag, is the fact that Google and Microsoft have been in a duel for online ad revenue and Google is slamming Microsoft so [...]