Posts Tagged with ‘ads’

Throughout my weekend at PodCamp3 Boston, woven in amongst the learning, the collaboration and the intensely communal environment, were the marketers and monetizers. I have nothing against marketers, public relations people, and people who are all about making money by monetizing the social media arena, but in the context of the weekend, I watched the focus on ads eventually hamper every discussion.
Whether it was an impromptu, informal cafeteria session with Chris Brogan, myself, Paul Gillin, John Herman, John Coyne [...]

Well, it is official: Google has now infiltrated Yahoo via ads. Has Google found the back door in to taking over the struggling company, or is it truly only in this for good, not evil, as per the famous Google motto? Google took the time to release a statement about the new ad arrangement with Yahoo on its blog as a kind of preemptive strike against just that kind of speculation.
I could be wrong on this, but I just don't [...]

With Facebook just overtaking MySpace in the social networking supremecy race, many believe things are pretty good for the two top dogs.  However, there are those that believe hard times are ahead for the big networks, as smaller and more focused networks steal the attention and affections of advertisers. 
I read a post the other day by Om Malik on the direction of advertising on social networks that really caught my attention.  As Malik sees it, there [...]

I got the opportunity to speak with Peter Adams -CEO of Matchpoint on Thursday of last week. Matchpoint is a fairly revolutionary startup aimed at improving both ends of the Internet advertising spectrum. Matchpoint allows consumers to search for businesses that are radically more relevant to their needs. With some modification, this type of search/suggestion innovation could very well rival Adsense and especially banner ads for certain businesses. Essentially, Matchpoint provides a win-win solution for advertisers and customers.
Peter [...]

You know, you really want to root for the underdog. You think, okay, Google’s basking in its record profits and empirical glory, so you’ll take a little time to cheer it’s Sunnyvale-based foe, Yahoo!, regardless of whether it’s really got anything in its arsenal to rejoice over.
But it’s getting so effin’ hard to throw a good word out for Number Two these days. First there was the China debacle it got slapped by a US congressional panel for a [...]

If you’ve read up on some of my recent posts having to do with the evolution of the advertising world on the Web – one topic being the emergence and predicted effect of targeted, “smart” ad models for the long run – you know I’m on board with attempts made by various firms to turn the intelligence factor of marketing algorithms up a notch or two. In order for all in this ad-saturated ecosystem we live within to get [...]

There was quite a bit of news made last week as a result of the Web 2.0 Summit (an O’Reilly conference) in San Francisco. Microsoft laid out its plans to buy up a heck of a lot of startups in the future in order to enhance its Web presence. Yahoo! made news, too, with it’s announcements of new features and upgrades to its star online photo utility/network, Flickr. The list goes on.
But now as things have more or less wrapped [...]

Holy Cow! Just when you thought Internet marketers had you cornered on every website known to man, Procter and Gamble - the soap opera and soap moguls aim to wash Web 2.0 brains and clothes. The company now offers for your PC and cellphone enjoyment - “Crescent Heights”- an online cit-com/soap opera. This series aimed at young surfers and ring-tone freaks is about a recent college graduate (Ashley) who moves from Cheesehead country to LA. The 3 minute episodes are [...]

There’s Facebook, there’s MySpace, and then there’s Bebo.
A hit in the eastern end of the western world (I don’t believe that’s entirely politically correct to say, but I’ll say it anyhow) Bebo is a social network dominant in a region where euros and quid are the currencies of choice – and a quickly growing and expanding one, at that.
It has already managed to nearly equal the #2 social network in the world (Facebook) in terms of the sum of [...]