Posts Tagged with ‘Adsense’

So This Is What DoubleClick Was For: Google Introduces Standard Functionality

Svetlana Gladkova

I just love the days when Google makes some important announcement (or not important -it rarely matters), especially when such an announcement is about their advertising solutions. The blogosphere will be abuzz this only topic for a whole day and then will continue talking about it for a week or so until all the details are discussed properly.
Today’s big news is enhancement of Google’s content network - the network that combines all the publishers participating in Google AdSense program. The [...]

The Ad Devolution

Leslie Poston

Throughout my weekend at PodCamp3 Boston, woven in amongst the learning, the collaboration and the intensely communal environment, were the marketers and monetizers. I have nothing against marketers, public relations people, and people who are all about making money by monetizing the social media arena, but in the context of the weekend, I watched the focus on ads eventually hamper every discussion.
Whether it was an impromptu, informal cafeteria session with Chris Brogan, myself, Paul Gillin, John Herman, John Coyne [...]

AdSense Comes to RSS

Leslie Poston

Google is still the reigning champion of monetizing the internet. With it's firm hold on the search advertising niche and ever increasing variety of keyword based ad content types, the search giant looks like it will hold the crown for a while. Cementing that theory is today's announcement that its popular Adsense revenue program will now be offered in your RSS feeds, a service that has been touted as "on its way" on the Feedburner site for months.
I can [...]

Twingly: Spam-Free Blog Search… With a Side of Spam

Cyndy Aleo-Carreira

The latest promise of a spam-free search engine aided by the power of people, Twingly has entered closed beta status, with a planned release during the second quarter.
The claim by the company's Swedish founders is that existing blog searches (such as Google's) were built for an American audience and don't work well in Europe due to the number of languages used. The company was founded in 2006, and offers a search engine for Swedish blogs, as well as providing widgets [...]

All Your Ads Are Belong to Us: Google’s Double Click Buy Approved and Ad Manager Launching

Cyndy Aleo-Carreira

Google is still looking out for their #1 money-maker. Tuesday, the European Union approved Google's $3.1 billion (USD) purchase of DoubleClick, the online ad tracker. And today, they are expected to announce the launch of Ad Manager, a free service allowing web site owners to manage their own ad sales.
Ad Manager, which has been in a closed testing mode on a limited number of web sites, allows site owners to sell their own ads and use the service to serve [...]

Google takes a stand against domain tasters

Leslie Poston

Domain tasting - also known as domain kiting - an underhanded exploitation of a loophole in domain name registration rules that allows unscrupulous SEO ad jockeys to grab a domain name and make money off of it without paying for it. What this means for legitimate web users is that they often can't get their hands on the domain names they want because the domain names are being wasted on these money making schemes.
One simple 5 day [...]

Google Knols: If You Build It, Odds Are, So Will They

Cyndy Aleo-Carreira

When I saw the news items start floating about Google Knols, I wasn't the least bit surprised. Do any Google Search for a subject and odds are, Wikipedia is in the top five results at least 75% of the time. Wikipedia has been one of the biggest things online that Google hasn't touched, so you had to know it was only a matter of time.
For once, however, I think that Google's invasion of yet another area of the Internet can [...]

Startup AdReady Dreams Big About Things Small (And Medium-Sized)

Paul Glazowski

Does the name AdReady ring a bell? No? Well, if all goes as planned, in a few years it will. For everyone.
A Seattle-based startup that is – you guessed it! – all about online advertising, AdReady wants to be big. Really big. Google big. And it intends to reach such a seemingly unattainable target by thinking small and simple.
Okay, maybe we should clarify things here somewhat. We don’t mean to say AdReady wants to become the next Google. AdReady [...]

Google Expands AdSense Revenue Sharing Program At YouTube

Paul Glazowski

News outlets all across the media sphere yesterday published stories on YouTube’s decision to grow its pilot ad revenue sharing program to encompass interested parties in the general public.
The company, owned by Google, was known for several months to operate a limited, roughly 100-user program to formulate a system by which registered site members would be given a percentage – presumably quite small – of advertising income generated via AdSense.
According to YouTube, however, the site “will now accept partner [...]

Microsoft Sees Phenomenal Web Ad Growth In Its Future

Paul Glazowski

Here’s something to chew on: Microsoft wants to spend the next three to five years growing its online advertising market share by more than 300%.
What can you really say to such seemingly irrational ambition? Good luck, I suppose.
But really, if we’re honest, would it be right to expect any less pompous a plan to spew forth from Redmond? Considering the company’s history of public statements and prognostications, this memo seems like the kind of the thing they reflexively [...]