Posts Tagged with ‘advertisements’

YouTube Promises Content Creators Control Over InVideo Ads

Paul Glazowski

By now, you’ve likely heard or read about YouTube’s official debut of overlay advertisements, distributed by a system dubbed, appropriately enough, InVideo. If you’ve browsed the site quite a bit in the past few days, chances are you might have already seen one or two or more such spots presented in the new format.
If so, you might be wondering if you’ll be seeing a lot more of them as time passes. You might be wondering whether they’ll eventually be everywhere, [...]

Online Subscriptions: A Dying Business Model?

Michael Garrett

Since the early days of the web, the online subscription model has existed. For many companies it was a primary source of revenue, and as subscribers increased, so did profits.
Now, with so many free services popping up during the web 2.0 phase of the internet, it seems that fewer and fewer people are willing to pay anything for content online. More and more companies are ditching the subscription model in favor of other methods.
Is it just me or are their [...]

Monetizing 2.0: Will It Stick?

Cyndy Aleo-Carreira

There are days when I think I should have a t-shirt that says "I survived Web 1.0" so that I'm easily identified as a bit of a skeptic when it comes to the next wave of cool new toys. My husband worked for a 1.0 start-up for five years. Many of our friends also worked for start-ups, often moving from start-up to start-up like tiny ants hopping from one domino to another as they fell during the dot-com bust. So [...]