Posts Tagged with ‘advertisers’

There’s an interesting study released today by JupiterResearch that the research company conducted for BuzzLogic to find out the influence and importance of blogs nowadays. You may remember BuzzLogic as a recently launched advertising network selling ads on blogs exclusively. The primary business of BuzzLogic is in identifying where influence is in various conversations online and offering their customers the solutions to target the audience of the influential online publications with their branding messages or advertising.
The study included interrogation of [...]

Now that we’ve been talking about Google’s new web browser Chrome for the entire past week, I think it’s time to take a look at its core and finally realize that Google is actually an advertising company and advertising is exactly where Google’s main field of business is. Advertising is how Google makes the money to finance acquisitions of other companies and its own large-scale developments resulting in much-hyped product releases like Chrome.
And since Google is an advertising company, everything [...]

Over at the Search Engine Roundtable I discovered an interesting post discussing recent changes in Google's definition of a 'click' with regards to its AdSense publisher network.
"Last night I received an email from Google notifying me that they are changing the required action of a user, for a click to occur on an AdSense ad," explains Barry Schwartz. "Google said previously, if you clicked anywhere on an ad, including the background of the ad, that would constitute a click. Now, [...]

LiveRail is a promising new web service that is aiming to change the way that people think about video advertising. From what I have seen so far of this service, which is still in beta, invitation-only status, LiveRail may just be able to accomplish its task. So, what is so great about it? It all comes down to the pay-per-click advertising method that LiveRail has been able to successfully implement into its unique video platform.
To summarize what LiveRail is, it is [...]