Posts Tagged with ‘advertising’

Today at Adobe MAX 2008 conference Sprout debuts a totally new idea that is very much likely to change the way rich media ads, widgets, and various social media sites are evaluated and monetized based on their performance. The thing is that the company is launching Google Analytics tracking functionality for Adobe Flash.
The company’s main line of business is providing various engagement marketing solutions to advertisers and publishers. Of course it is understandable that engagement needs to be measured for [...]

In this post I would like to thank the great companies that have chosen to support Profy by becoming our sponsors. These companies help us immensely to keep this blog running to ensure that our readers get the latest news along with commentary on the most important technology events and trends here on Profy.
ThemeForest is an Envato Marketplace. At ThemeForest you can buy and sell site templates and themes to skin popular CMS products like WordPress, Drupal and Joomla. Files [...]

There was an interesting discussion yesterday about the prospects of online advertising on All Things Digital by Peter Kafka. He was talking about analysts and industry players projecting the future of online advertising in the current economic crisis. There were a few forecasts mentioned that he used to jump to rather pessimistic conclusions.
First of all, it was J.P. Morgan internet analyst Imran Khan reducing his projections for online advertising growth in 2009 - from 19% in the September projection to [...]

There is some piece of bad news in the online advertising revenue field today - and the news seems to be relevant both to traditional and new media outlets. The Newspaper Association of America has reported that online revenue generated by websites of newspapers has finally switched from continuous double-digit growth to devastating fall: financial results from the 2nd quarter ($777 million) are 2.4% lower than the results from the same period last year.
The association started measuring and reporting online [...]

We have rarely heard any actually optimistic news recently due to the economic turmoil we are now in so it is refreshing to see some positive piece of news for a change. The news is IAB (Interactive Advertising Bureau) and PricewaterhouseCoopers report on the state of online advertising in the US during the first half of 2008.
The results of the industry are very inspiring: internet advertising grew by 15.2% compared to the same period of 2007 and achieved $11.5 billion. [...]

The current economic crisis is already compared quite often to the Great Depression of 1930s. And while similarities are already here and probably we will have more of them to witness if the situation continues to worsen, there is one thing that bothers many of us here in the technology blogosphere - the future of internet. It is a well-known fact that the vast majority of internet businesses (startups and blogs alike) rely heavily on advertising for their income.
The first [...]

Yesterday we saw the first niche website launched by Twitter - Twitter E08 focused on presidential election campaign in the US. The website works by simply filtering twitter messages (tweets) from all users by certain keywords and aggregate these messages into one page. The site is updated with new topical messages in real time.
In addition to that, users can send their own messages right from the site and these messages will be sent to their Twitter timeline as well. Besides, [...]

Earlier this week comScore released results of a study carried together with Leo Burnett advertising agency to see how male internet users behave online. In the effort to “track the virtual man” the study was to find out what men really do online. Obviously, the main reason for the study (since conducted jointly with an advertising agency) was to see how to better target men with online advertising.
So basically the study separated men into 4 categories depending on their approach [...]

Today LinkedIn is launching an advertising network of its own that will be sure to add some nice revenue stream to the already quite healthy company. Right now LinkedIn sells ads that various visitors of the network see when browsing the website with CPM rates surprisingly high for the social networking industry - starting at $30 CPM.
The newly launched LinkedIn Audience Network will include some publishing partners that will be able to sell ads on their sites via the network [...]