Posts Tagged with ‘advertising’

Mere hours after comScore announced the latest statistics for social networks and their usage, the company already has a new announcement. This one is of less interest to the general audience but I believe it is rather important to all website owners with serious plans on monetization of their online properties with advertising using ad networks.
comScore is one of the most popular services that measures audience for specific websites so that website owners could use this information when talking to [...]

So Google is in negotiations with Digg to buy the social voting site for “around $200 million”. Now what? Of course, a valid question here would be why Google is still acquiring companies offering all kinds of services when it could have been much simpler to build a similar service of their own in a matter of weeks (and there are tons of scripts allowing to launch a Digg clone available already so this is hardly any problem at [...]

Allen Stern at Center Networks caused a bit of a stir with his post "Do You Compensate Content Creators?" last night and into today. Allen's take on the ad-supported revenue model is that those who read/enjoy/learn from content should demonstrate their appreciation by clicking an ad, since that's how people get paid.
I don't agree, and said so in the comments, but I wasn't able to articulate what I felt was inherently wrong with the online ad model. [...]

With Facebook just overtaking MySpace in the social networking supremecy race, many believe things are pretty good for the two top dogs.  However, there are those that believe hard times are ahead for the big networks, as smaller and more focused networks steal the attention and affections of advertisers. 
I read a post the other day by Om Malik on the direction of advertising on social networks that really caught my attention.  As Malik sees it, there [...]

Its official: I am addicted to following Twitter .  The habit is nearly as obsessive if not moreso than compulsively jumping to my inbox anytime Mail.app for Mac shows I have a new email.  I even have SMS notifications enabled for a select group of Twitter friends on my cell phone.  Once the voyeuristic beast is awakened and my social juices start flowing, it is all too easy to greedily devour as much mobile-social functionality as I can get my [...]

Though integrating social aspects to websites seems more and more to be a necessary factor in keeping up with the Joneses, there is such a thing as going social for the wrong reasons.  At the heart of the web 2.0 and social push is to deliver a better online experience for users.  If companies try to integrate social functionality without keeping the interests of users in focus, those companies won't come off as much more than wolves in a cheap [...]

Yesterday marked the official launch of blinkx BBTV, which is aimed to provide “a high-quality television experience over the internet” by offering a large library of independent films and premium programming from existing partners of blinkx.
The new BBTV (BroadBand TeleVision) platform is now being offered as a free download and makes use of blinkx’s patented speech and visual recognition technology and hybrid P2P streaming to provide users with interactive internet television that will add “dimension and context to the [...]

To increase the footprint of Google's AdWords service from online advertising to print advertising, the search engine giant is relying on a new implementation of barcode technology. According to the Silicon Alley Insider, Google is placing high expectations on small, square barcodes (as seen in the image at left) to be strategically placed at the bottom of print ads. These barcodes can then be scanned by a reader with a compatible camera phone, which would then instantly direct their phone's [...]

In a bid to diversify its holdings in the realm occupied by its Web-based business, Wal-Mart has done something quite unpredictable and peculiar. It has launched its very own SEM service. (SEM is short for search engine marketing.)
Indeed. The company that started small and unsophisticated decades ago and grew to become the largest retail force on Earth, has apparently tapped the powers that be at Innuity, a well-known Web software specialist, and arranged to establish a marketing service within [...]