Posts Tagged with ‘advertising’

Does the name AdReady ring a bell? No? Well, if all goes as planned, in a few years it will. For everyone.
A Seattle-based startup that is – you guessed it! – all about online advertising, AdReady wants to be big. Really big. Google big. And it intends to reach such a seemingly unattainable target by thinking small and simple.
Okay, maybe we should clarify things here somewhat. We don’t mean to say AdReady wants to become the next Google. AdReady [...]

I got the opportunity to speak with Peter Adams -CEO of Matchpoint on Thursday of last week. Matchpoint is a fairly revolutionary startup aimed at improving both ends of the Internet advertising spectrum. Matchpoint allows consumers to search for businesses that are radically more relevant to their needs. With some modification, this type of search/suggestion innovation could very well rival Adsense and especially banner ads for certain businesses. Essentially, Matchpoint provides a win-win solution for advertisers and customers.
Peter [...]

News outlets all across the media sphere yesterday published stories on YouTube’s decision to grow its pilot ad revenue sharing program to encompass interested parties in the general public.
The company, owned by Google, was known for several months to operate a limited, roughly 100-user program to formulate a system by which registered site members would be given a percentage – presumably quite small – of advertising income generated via AdSense.
According to YouTube, however, the site “will now accept partner [...]

Facebook is going through something of a rough patch at the moment. It’s getting heat from just about all sides for its “overreaching” Beacon advertising initiative, and as a result the site is now routinely hounded by a large number of bloggers and podcasters for, among other things, generally existing and occupying the tubes of the Web. Hey, it happens. You give people a reason to revolt, and, well, there’s a good chance they will.
Now we’ve heard the site’s [...]

Facebook’s gotten some major flack for its controversial Beacon utility. The addition was made to the network some weeks ago, and since then the company has been forced to contend with a barrage of less-than-sparkling reviews from tech critics, frosty feedback from annoyed users having witnessed their product consumption choices writ large upon their pages and RSS feeds, and a loud and all-encompassing uproar from the privacy rights advocacy space.
And as of Thursday afternoon, the social network reversed course. [...]

You know, you really want to root for the underdog. You think, okay, Google’s basking in its record profits and empirical glory, so you’ll take a little time to cheer it’s Sunnyvale-based foe, Yahoo!, regardless of whether it’s really got anything in its arsenal to rejoice over.
But it’s getting so effin’ hard to throw a good word out for Number Two these days. First there was the China debacle it got slapped by a US congressional panel for a [...]

In an article published this week, BusinessWeek covered a topic that is likely to strike a particular nerve in the minds of a great many Web users today. A topic that has to do with something so small, yet so unbelievably annoying, that it indeed triggers individuals reading material online to level curses at their LCDs and hurl exasperated insults at invisible webmasters and Internet marketing companies the world over.
What is this infuriating item we speak of? It is invention [...]

Over at the Search Engine Roundtable I discovered an interesting post discussing recent changes in Google's definition of a 'click' with regards to its AdSense publisher network.
"Last night I received an email from Google notifying me that they are changing the required action of a user, for a click to occur on an AdSense ad," explains Barry Schwartz. "Google said previously, if you clicked anywhere on an ad, including the background of the ad, that would constitute a click. Now, [...]

Facebook’s ploy to allow advertisers to target the site’s users through personalized marketing tactics might be a drive by the social networking giant “to earn big money,” but there’s a crucial component to site’s planned advertising mechanism that might just inhibit Facebook from getting to that place - the place where it gets mega rich, and where its presumed valuation starts to make a bitty-bit of sense.
That crucial component? Its user base. You know, all the college kids, the [...]