Posts Tagged with ‘advertising’

Today, the announcement of the new Facebook Ads system has been a top story, although I question its ability to successfully market to users without coming across as spam or an invasion of privacy. It may be my favorite soda, but I cannot see myself having Coca-Cola as a Facebook friend just to give them another place to try selling me something.
The way I see it, the best elements to the new system are Beacon and the existing developer [...]

BusinessWeek today published an article, authored by a Catherine Holahan, in which the writer makes an attempt to play a sort of devil’s advocate to the “Do Not Track” proposal and its proponents, claiming that some unsettling, unintended consequences may indeed arise as a result of the implementation of such a registry.
For those unaware of what precisely the Do Not Track list is – or, to be more precise, what it may be, considering it’s yet to be pushed forth [...]

If you’ve read up on some of my recent posts having to do with the evolution of the advertising world on the Web – one topic being the emergence and predicted effect of targeted, “smart” ad models for the long run – you know I’m on board with attempts made by various firms to turn the intelligence factor of marketing algorithms up a notch or two. In order for all in this ad-saturated ecosystem we live within to get [...]

Well, it’s happened. Microsoft has made its investment in Facebook. 240 million bucks’ worth.
That translates to about a 1.6% stake for MSFT in the popular social network – if the $15 billion valuation of the company is anything of a solid number. Yes, Redmond’s got 1.6%, and Google and Yahoo! have: 0. Booyah, Larry, Serg, and Yang! Gates’ gang so showed you guys up.
Or something like that. Today, The New York Times report on the news opened with [...]

Recently, online yellow page directory SuperPages has been conducting a trial run of embedded videos in business listings in a group of test markets, in order to help both businesses and consumers.
Today, Idearc Media has announced a successful trial and the national launch of SuperPages Video, which has been developed to allow "small-to-medium-sized businesses to communicate the uniqueness of their products, services or business environments."
Businesses who opt to use this new advertising service will have either the option [...]

Nivea - the world renowned beauty and body care company - has just launched their “Beauty Is” campaign. This campaign is aimed at traversing traditional advertising with a pseudo-Web 2.0 push of their updated website. In conjunction with Skinkers - Nivea has created a desktop application (ticker) that is essentially designed to “drive” the consumer to the revamped website. Actually, Nivea made no bones about plunking out a press release to the effect that the beauty site is going to [...]

Following Google's announcement of AdSense video units yesterday, Blinkx has launched its own advertising platform for online videos to allow publishers to earn extra revenue.
Blinkx AdHoc is much more universal than Google's new offering which is limited to select YouTube videos. With AdHoc, users can add text advertisements to video from any of the major video-sharing sites including YouTube, Google Video, MySpace, Revver, Metacafe, Veoh, DailyMotion, and more.
The process is simple and can have website owners and bloggers set up [...]

Recognize the name Jaiku? If not, don’t fret. Lots of others are in that boat as well. I’m sure Twitter raises a flag, though, right? Okay, good. Because both businesses are pretty much synonymous with one another. In a competitive sort of way, that is.
All you really need to know about Jaiku is that it resides within the instant-messaging/social-networking camp, a particular sub-segment of world of MySpace and Facebook sorts, and counts creations like Twitter and Pownce among the populace. [...]

Not too long ago, I discovered that YouTube had quietly added a new page explaining new video units with embedded AdSense ads that bloggers and website owners could implement to earn additional revenue.
At that time, however, there was no link for users to add this feature to their account and there was no mention of it within the pages at the AdSense website.
Today, video units have been officially launched by Google, complete with an example and new informational videos on [...]