Posts Tagged with ‘adwords’

To increase the footprint of Google's AdWords service from online advertising to print advertising, the search engine giant is relying on a new implementation of barcode technology. According to the Silicon Alley Insider, Google is placing high expectations on small, square barcodes (as seen in the image at left) to be strategically placed at the bottom of print ads. These barcodes can then be scanned by a reader with a compatible camera phone, which would then instantly direct their phone's [...]

Does the name AdReady ring a bell? No? Well, if all goes as planned, in a few years it will. For everyone.
A Seattle-based startup that is – you guessed it! – all about online advertising, AdReady wants to be big. Really big. Google big. And it intends to reach such a seemingly unattainable target by thinking small and simple.
Okay, maybe we should clarify things here somewhat. We don’t mean to say AdReady wants to become the next Google. AdReady [...]

Here’s something to chew on: Microsoft wants to spend the next three to five years growing its online advertising market share by more than 300%.
What can you really say to such seemingly irrational ambition? Good luck, I suppose.
But really, if we’re honest, would it be right to expect any less pompous a plan to spew forth from Redmond? Considering the company’s history of public statements and prognostications, this memo seems like the kind of the thing they reflexively [...]

Over at the Search Engine Roundtable I discovered an interesting post discussing recent changes in Google's definition of a 'click' with regards to its AdSense publisher network.
"Last night I received an email from Google notifying me that they are changing the required action of a user, for a click to occur on an AdSense ad," explains Barry Schwartz. "Google said previously, if you clicked anywhere on an ad, including the background of the ad, that would constitute a click. Now, [...]

A lot of numbers are being thrown around today in the world of technology. Big numbers. Investors are tossing cash on countless startups, large companies are buying up smaller ones at a daily rate. A whole lot of capital is at play, for sure.
But is this growth we’re seeing on the Web sustainable? Is this great big boom we’re currently experiencing going to be something ever greater numbers of people will continue to enjoy for a great many years to [...]

By now, you’ve likely heard or read about YouTube’s official debut of overlay advertisements, distributed by a system dubbed, appropriately enough, InVideo. If you’ve browsed the site quite a bit in the past few days, chances are you might have already seen one or two or more such spots presented in the new format.
If so, you might be wondering if you’ll be seeing a lot more of them as time passes. You might be wondering whether they’ll eventually be everywhere, [...]

If you are an ad publisher who has been waiting for a way to bring revenue to your mobile phone-capable website, Scott over at the Self Made Minds blog has announced Google Adsense for Mobile is currently in beta stage and undergoing testing. Up until now, there was really only one option with the service AdMob, but Google’s entry into the mobile advertising market is setting out to change that.
AdMob has been available for mobile publishers for over a [...]

Below the fold on the front page of Saturday’s Wall Street Journal, Google laid out its plans for a major expansion of its advertising business. In the way Google conquered the online world with Adwords and Adsense, the company hopes to do the same with television, and to a lesser extent, radio (not working so well) and print.
And there’s no need waiting for them to make a grand entrance into either industry. No need to wait for a big red [...]

Have Google and Yahoo exhausted the world of online advertising? Their latest forays into print might allude to troubles with maintaining the enormous growth they’ve experienced over the past few years. What does this expansion out from the virtual mean for either company?
This shows that both Google and Yahoo will be hanging their ad divisions on their last threads soon. Unless it portends big winnings for the internet powerhouses. It could really fall on either side of the aisle. It’s [...]