Posts Tagged with ‘Brightcove’

In news that shouldn't be too surprising, Brightcove has announced that its YouTube-style consumer video community, which currently resides at the Brightcove.TV domain, will soon be closed.
As of December 17, 2007, users of the video service and community will no longer be able to upload videos, as the website will be refocused to provide a central destination for the professional distribution and promotion of the company's network of media partners.
Brightcove has always seemed more focused on developing methods of distributing [...]

Trawling my selection of news feeds this morning, I came across several rather amusing bits on a spat (well, maybe not a spat, but I’ll put the word to use here anyhow) being had between VideoEgg and YouTube, in which the former is more or less accusing the latter of stealing its overlaid-ad thunder. (Yesterday, Google-YouTube officially debuted its new in-video ad delivery system.)
The latter’s response, well, actually there’s been no response, from what I gather. And I can’t [...]

CBS has apparently recently realized that in order to bring in more traffic and to increase views of its online video, it must become viral… in the sense that they must spread their video content across the web. That did, of course, play a big role in the massive growth of YouTube, which is currently the most popular destination for online video.
Quincy Smith, the president of CBS Interactive, has stated that "CBS is all about open, nonexclusive partnerships." He realizes that [...]

The BBC recently announced their upcoming iPlayer, an on-demand video player that will allow users to watch BBC television broadcasts seven days after they are aired. iPlayer has been in development since 2003, and you'd think that with that kind of development cycle, they could have clued in to see that times were changing.
The problem? The iPlayer relies on Microsoft's DRM technology, which means if you aren't running a Microsoft operating system, you are out of luck. No Linux or [...]

Having had dominated Web video for…a long time, Adobe’s Flash is justifiably the standard when it comes to displaying clips of films, television shows, podcasts, etc. The company has built a vast client base around the platform, and thus regularly attains great amounts of feedback and suggestions, which it internalizes to help enhance the product. The fact that Adobe chooses to focus heavily on the product also enables it the option of doling out updates with relative frequency, which [...]

A new website has just been launched for social issue filmmakers to offer us an alternative distribution way for films with a social message. The name is NomadsLand - meaning that it is actually aimed at people searching for some sense for their living.
Anyone can upload their videos here - both professional filmmakers and video enthusiasts. The videos will be featured on NomadsLand for free - provided that they encourage some social action or a conversation around political issues. And [...]

We can definitely say that online video advertising marketplace booms. During the last year the market surged 82.2%. eMarketerpredictsthat in 2007 online video ad spending will grow 89% faster than last year and will reach $775 million. These bright prospects are supported by the key metric releasedby online video solutions provider Klipmart: online video ads are four times more efficient than any other online ads and can even compete with traditional TV advertising.
So new investments into online video marketplace do [...]

How does a business grow its revenues? The two most common routes are either charging more per customer or growing the number of customers. Typically, charging more works better when the market reaches saturation – there are not many more new customers who can be enticed profitably. For a startup, growing the number of users becomes a no-brainer.
That makes all the more sense for a web 2.0 startup. Except, replace the “customer” with “user” – any member in a social [...]