Posts Tagged with ‘cbs-corporation’

Last.fm, the self-described “social music revolution,” has been acquired by “US media giant CBS Corporation for $280m, the largest-ever…Web 2.0 acquisition” in the UK.
The service, built to provide music fans worldwide with a base of fellow audiophiles with which to share favorite tunes and discover new ones easily, has in five years amassed a usership of “more than 15 million” people, making it a clearly desirable property – in this instance desirable for a business that has only recently (publicly) [...]

The Atlanta Falcons have partnered with digital marketing and technology firm Digitaria to launch an interactive, Web 2.0-ified fan site in the summer of 2007. Digitaria has already provided online solutions for companies like TaylorMade, Saturday Night Live, Gateway, and CBS Corporation, and the Falcons hope that Digitaria's expertise will improve the fan experience on their web site.
Digitaria is working with the Falcons' own marketing team to develop what they hope will be a truly interactive fan experience, with opportunities [...]